CSG 97 | Book Marketing

 

Connie’s motivational quote for today is by – Sylvia Plath, “And by the way, everything in life is writable about, if you have the outgoing guts to do it, and the imagination to improvise.  The worst enemy to creativity is self-doubt.”

 

YouTube: https://youtu.be/eBh0CyuUe_A

 

Check Out These Highlights: 

Two years ago, I wrote my book ESP (Easy Sales Process): 7 Steps to Sales Success which became an #1 International Bestseller.  It was exciting to create something that would help other business owners and salespeople grow their revenue using my proven 7 step process that has worked for me for 4 decades.

The ripple effect of the book was astonishing to me.  It was a great authority builder but also a great marketing tool to showcase my business, my expertise, and how I could help and support others to make more sales, more money, and do it all through a place of love, care, and respect.  It was so powerful and humbling!

At the time I didn’t know that publishing a book should have been a critical piece of my business plan all along. I had a blind spot about what marketing was and how to create a marketing strategy using a book.

Melanie and I are going to help us understand marketing and how to implement a plan that gets results.

 

About Melanie Herschorn:

Melanie Herschorn wants to make your book and brand sparkle online. As a book marketing strategist for coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to create clear messaging and content that shines a light on their individuality, skillset, and books. With her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to attract and nurture leads and position themselves as industry experts. Her new book: You Wrote The Book, Now What? The Nonfiction Author’s Guide to Amplifying Your AUTHORity launches next year. She also loves to provide book marketing tips and interview authors on her show, AUTHORity Marketing LIVE!

 

How to Get in Touch With Melanie Herschorn:

Website: http://vipdigitalcontent.com/

Email: melanie@vipdigitalcontent.com

Program: Amplify Your Authority: https://bit.ly/3Kw4gDq

Free Gift: https://vipdigital.live/salesgame

 

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Download Free Communication Style Assessment: https://www.changingthesalesgame.com/communication-style-assessment

All-Star Community: https://changingthesalesgame.mykajabi.com/All-Star-Community

 

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube.  New episodes post every week – listen to Connie dive into new sales and business topics or problems you may have in your business.

Watch the episode here

 

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Melanie Herschorn – Authorship to Boost Your Brand’s Visibility

I hope you realize that my mission in life is to change the word sales from icky, sleazy manipulation, and that “Ugh,” vibe. We really have to start thinking it’s all about love, care, respect, and honoring the person that’s in front of us. To help you on this journey, I have created an All-Star Community. We meet twice a month. You get me twice a month where we talk about business, sales, and clients. You name it, we talk about it. I’d love to have you. I’d love to meet you. I’d like to help you on your journey of business and career. Additionally, if you are enjoying the show, please subscribe and share with your peeps. Let’s share the magic and rate and review. I love reading the ratings and reviews.

They really do warm my heart and mean so much to me. Always thank you for that as well. My motivational quote is by Sylvia Plath. Sylvia says, “Everything in life is writeable about if you have the outgoing guts to do it, and the imagination to improvise the worst enemy to creativity, self-doubt.” Years ago, I wrote my book, Easy Sales Process: 7 Steps to Sales Success. It became a number-one international bestseller. It was exciting to create something for me that I could share with other business owners and salespeople to help them grow revenue and use my proven 7-step process that I know I’ve used and rinsed and repeat for decades to get the results that I get.

It’s that ripple effect of the book that was the most astonishing to me. It’s a great authority builder, but a great marketing tool that was able to showcase my business, my expertise, and how I could help and support others to make more sales and more money, and do it all through this place of love, care, and respect. It was such a powerful and humbling experience all at the same time. At the time, I didn’t know that publishing a book should have been a critical piece of my business plan all along. I had so many blind spots about what marketing was and how to create a marketing strategy using a book. Guess what? In this episode, I have an expert who’s going to help you if you have a book or thinking about a book to get you to build your authority, and she’s amazing.

My guest is Melanie Herschorn, and she is going to help us understand marketing and how to implement a plan that gets results. Melanie is a digital content creator. Her mission is to empower female entrepreneurs to land more clients and conquer their content creation challenges. She believes that clear, concise, and perfectly chosen words help businesses not only attract but also nurture their ideal clients and customers.

A small business owner since 2012, Melanie understands the entrepreneurial journey and knows firsthand the challenges and dedication it takes to market one’s own company. Melanie also has expertise and experience in content creation and has worked as a print radio and TV journalist and as a PR specialist in Hollywood, a little show-off. Please help me welcome my good friend and just an amazing person, Melanie, to the show. Mel, thanks for being on.

 

CSG 97 | Book Marketing

 

Thank you so much, Connie, for having me. By the way, that bio is a little bit old, so I’m just cringing a little bit. As the kids say, it’s cringey to listen to something old when you’re like, “Is that what I wrote?”

That’s an interesting point. Our copy and bios have to evolve as we evolve.

Absolutely. You want your messaging to be as clear as possible. When all the people are reading this now and they’re going, “She’s a content creator,” no, I’m not. Now I am a book marketing strategist. What does that mean? That means that I help non-fiction authors craft content marketing or just a marketing strategy to amplify their authority using their book as a tool.

Here’s the important thing. When COVID hit, what did everybody do? I had a book on the shelf and thought, “This is a great time to publish.” It never dawned on me to have a marketing strategy. I was in hyper speed and never thought about it. I met you about a year after I had published, which was disappointing. As I’ve gotten to know you, it’s like, “Oh.” It was like the should have, would have, could have, but now we’re here. I love to help people not make the mistakes that I’ve made in the past. This is an important conversation.

I agree. I got to tell you, your book is relevant at this exact moment.

That’s true.

Keep talking about it. Just because you published it whenever doesn’t mean it falls off a cliff. You can still integrate your book into your marketing.

That is true, and I do. That’s all because I learned it from you.

The seven-step process that you said you have used for decades, your book is such a great way to bring in new clients and start your customer journey that way. I think that you should keep talking about that book.

Thank you. I will do that. That was a good vote of confidence and a little bit of oof in my behind, so thank you for that.

You’re welcome because you are Connie Whitman, an international bestselling author and sales guru to the stars.

It’s funny because when I wrote the book, people would say to me, “What’s your process?” before I had written the book, I had to stop and think about it when I first started my business because I was like, “What do I do that makes me successful?” Everybody here has a story, has a process, has something that can help them redefine or further define their business and then publish so that they can catapult and build that know, like, and trust factor that we do need in the marketplace because there’s a lot of noise.

The first question for you, my friend. Why do we need to have that steady stream of content? Part of the book is our brand, and it pulls everything together. Talk to me about the importance of why you’ve pivoted your career or your business to help authors find that voice out in the marketplace and come up with that stellar plan.

Like you said, you took your amazing signature method or process and you put it in a book. What people need to do with their book is to let others know about it. It is having that steady stream of content and always giving something valuable. You can ask for a sale but always show up. That is what makes the difference. That is what moves the needle along and lets people know about you as a subject matter expert, as an author, and as an authority in your space as a thought leader.

Having a steady stream of content and always giving something valuable is what moves the needle. Of course, you can ask for a sale, but always showing up is what makes the difference. Click To Tweet

I call consistency the granny panties of marketing. It is not very sexy, but it is a necessary thing to have. When you show up, whether it’s daily, weekly, or monthly, when you keep showing up, that is what moves the needle for you. When you take your process that you have put into a book and you call from that book and sprinkle bits of it online, in emails, and your signature talk, what you’re doing is you’re getting people that know, like, and trust factor. They’re getting to know you and then they’re going to go, “I’m not really good at sales. I need Connie Whitman. She has a book about it? Okay.”

They’re going to read your book and they’re going to go, “I got a lot of great stuff out of that, but I still need more. She has a program. How do I sign up?” It’s that evolution. There’s so much noise online, so how do you weed it out? People want to get to know you. It’s relationship building. That’s what marketing is.

It’s the entree to that. I didn’t even have a website, Mel. We’re talking about a long years ago when a lot of this digital stuff didn’t exist or wasn’t necessary. There was this one client I was introduced to because I only live from referrals, I don’t make cold calls and I haven’t for about years, to give you some frame of reference there. First two years, I had to make cold calls. We’re talking about long years when there was no digital. Anyway, that first client when I opened my business that I was introduced to, for five years I had a follow-up with them. They didn’t know me. I was referred by somebody who kind of knew, but they didn’t know me. I was new doing what I was doing as a business owner and I had to prove myself.

I would actually mail them articles because we didn’t have necessarily computers back then or email. I did a lot of phone follow up and, “How are you? Happy birthday. Let’s go out for the holidays.” They got to know me, the person. Forget about what I could do with them from training on the sales perspective. That know, like, and trust factor is not a new thing. It has been around forever, and we forget it. Here’s the good news. It’s easier now to build that know, like, trust factor because of Facebook and LinkedIn posts and articles.

I know you post a lot on LinkedIn as do I. Those articles, people read them and go, “That was thoughtful. I learned something from that.” That builds the know, like, trust factor. Now we can amplify that because of the digital presence that we have. It’s a cool time to be alive and be in the space.

I agree. To even build on that, talk about live video on LinkedIn. I get to go live. I’ll show up in my PJs if I need to. It’s like letting people see you for you, and then they get to decide, “Are you the kind of person who I want to know?” I’m not for everybody. I hate it, but I know it. I’m a people pleaser, so I want everybody to like me, but I know that not everybody’s going to like me, and that’s okay.

At least the people who get to know you, they become your fans. They start commenting on all your stuff. They then start connecting you to people. I get connection messages on my LinkedIn a lot. “Melanie, I have this author I want to introduce you to. There’s a person that you need.” The people who are introducing me are people that I have never met in person. It’s all because of the beautiful thing that is the internet.

Here’s the other thing too. I don’t know if you see this with your clients. Sometimes we make it more complicated than it needs to be because we get in our own head and think, “I have to create another article.” We panic, and what happens is we block ourselves from letting those creative juices out to share valuable content that’s in there. How do you help your clients work through that to create this consistency? I get it. The consistency’s critical for people to get to know us, but how do you get your clients to do that consistent download?

The beauty of working with me is that I help them create a spreadsheet that has 100 content prompts on it, all taken from their book. They don’t have to think about, “What am I going to say?” They just have to take their finger and put it on a square and go, “Today I want to talk about this square.” That’s why having a book is so wonderful. If you opened up ESP now, picked a page and you’d be like, “I could talk about that now.”

It’s there. You did it already. So much of what we think we have to put out online has to be new and exciting, but remember that it’s that repetitive thing and saying the same thing over and over again. That’s how you make a difference. It’s not by saying new things every time because who knows who’s going to see your post or read your email? If you’re a broken record, it starts to work.

CSG 97 | Book Marketing
Book Marketing: Saying the same thing over and over again is how you really make a difference. It’s not by saying new things every time.

 

For the average human, our tension span is 6 seconds, and goldfish is 7. We need to see things about 15 to 18 times now. When I started my career a long time ago, people need to hear from me about five times. That’s a drastic difference. It’s already been decades. That’s still a pretty big difference in that consistency that you’re talking about. It works because people are like, “It’s that Melanie again. She’s the author chick. She helps authors get marketing and get more sales,” whatever your specialty is. It is that consistency.

You said something which made me think of another question. If I went in and picked a page in my ESP book and landed in listening skills, and I go, “That’s a good topic for me to write about for a LinkedIn article,” would you take the content literally from the book, or would you say something like, “As it reflects upon my book, I have picked the page and I landed on listening. I want to share a story recently about how I helped the client become a better listener. I’m making this up right on the spot.” Do you recommend that, or do you recommend that consistency from the book itself? I’m curious.

I love that you went super creative with me. If you have the time to reflect upon what you already wrote, then that’s awesome. If you don’t, what I would do is I would take that paragraph and rework it so that it works better on the platform that you’re putting it on. Often, the way books are written is more cerebral, not mine, but others. They aren’t maybe not as conversational. If you can take that piece that you have and maybe make it a little bit more conversational or more blog-like and less book-like but still repurpose most of what you’ve written, that’s going to save you time and brain power.

The thing is you wrote it in your book in the first place. It’s in your head already to tweak it a little bit. It becomes super easy versus, “What topic? What do I write? How do I start?” That becomes another whole big adventure and time-consuming. It is time-consuming when we’re running a business that we’re always on the go. That’s a great idea. I love it. I’m going to do that.

You should do that because you have a phenomenal book that is evergreen. Your sales process is your sales process and, like you said, it works.

Rinse and repeat. It’s tried and true. You niche down. That’s why I had the old bio, so my apologies.

Don’t apologize at all because it gave us something to talk about.

It ends for us to say we got to keep reiterating and updating as we evolve. Our copy, our bio, everything needs to evolve as well, our programs, all of that. You’ve niched down to work with authors in the non-fiction world. What made you do that little pivot and shift to niche down to that versus marketing and content creator? That was a much broader perspective and scope.

It was scary. Putting my stake in the ground was terrifying because I was like, “What if nobody wants this?” except that I knew that they did because I already had three author clients. They started coming to me. I found it hard to say something unique, exceptional, and outstanding online when what I was offering was what everyone else is. There wasn’t anything super exciting about just telling people how to do their marketing for their service-based business. It wasn’t lighting me up.

A friend of mine came to me. She’s a children’s book author. I do work with other children’s book authors too because as long as the author has a mission, I can work with them. She called me, “I’m going to be a children’s book author. I don’t know what I’m doing, but I’m going to figure it out and I’m going to be a publisher too. You’re the only person I know who does marketing, so I’d like to hire you, and help me.” That was years ago. The strides that we have made are unimaginable. Another person called and said, “I have an author who needs marketing help. Do you help authors?” I said, “I can.”

It was almost like the universe is talking. I was like, “I’m listening now.” By the third author, it was a little bit kicking me in the butt. That’s why, but like I said, it was really scary when I changed my LinkedIn bio to say, “Helping authors with their marketing.” What about all the other people that I can help? When I had my nursing wear business, I thought that all four million women that give birth every year would be my customer. You got to niche down. That’s how it happened.

You’re a marketing expert, and I’m not. The year before COVID hit, I took a ten-week program over Christmas right before COVID. It was down-and-dirty marketing. The facilitator kept saying, “A mile deep, not a mile wide.” It was to niche down. The irony is the right people show up and you get to do what you’re passionate about. Now you’re loving working with authors and creating this just dynamic perspective for them to get their book out there as well as build the know, like, trust, and all those things that marketing is all about. That niching down does make a difference, and we forget because we want to help everyone.

Some of us see dollar signs in our eyes, and we’re like, “Four million women are going to give birth. That’s a lot of nursing clothes I could sell.” That was a very naive Melanie many moons ago.

Again, we reiterate.

It’s funny because when you do niche down, they come.

Your message is clear.

It’s scary though. It’s terrifying when they come.

Isn’t all the good things in life terrifying? As soon as we come out of our comfort zone, that’s where the magic starts happening. It is not easy to get there all the time, but that’s where the magic always starts happening. The people reading, in the back of their heads, they’re like, “I want to do a book. I don’t know if I can do a book.” They’re just not sure of where to land. What would you recommend? How do they find what their idea is?

If you are a subject matter expert in whatever you do, start there. What is your process? Talk about your signature method. That’s what my book is about. It’s a forthcoming book. It’s with the publisher now. It’s all about marketing your book. It’s called You Wrote the Book, Now What?

CSG 97 | Book Marketing
Book Marketing: If you are a subject matter expert in whatever you do, start there. What is your process? Talk about your signature method.

 

That’s a great title.

Start there. Maybe writing a whole book is daunting. There are so many opportunities to do collaborative books with other people. Connie, you have collaborative books in the works where you bring people in. That’s a great way to dip your toe into becoming an author and understanding how to leverage that within your business, but without having all the upfront costs of a book and time too. This is a little naive on my part, but I thought that when an author gets an advance from a traditional publisher, that’s their money to keep. If they don’t sell all the books they’re expected to sell on the backend, they have to return their advance.

That’s really scary. If you go the hybrid route, you have more ownership. There isn’t that advance that has to be paid back. I’m just going off on a tangent here, but it goes to show the importance of marketing because even if you’re with a traditional publisher, you need to market yourself to sell more books. Take me back to what I was talking about.

Even if you're with a traditional publisher, you need to market yourself to sell more books. Click To Tweet

I know in my heart I want to write a book, but like, “What?” I don’t even know where to go.

What I’m talking about was the barrier to entry. When you have a collaborative book, it eliminates the barrier to entry. When you decide to go with a hybrid publisher, you’re paying them upfront. That helps eliminate the barriers to entry. If it’s about, “What do I write?” I think it’s really about starting with thinking about your signature method, and if you don’t have a signature method, there’s probably something tapping on your heart that you’ve wanted to write about for a long time, so write that.

It could be about parenting that people seem to always come and ask you about parenting. It can be your gardening. They come to you and ask you, “How do your flowers grow so well?” It could be something so simple that you feel, “Can’t everybody do that?” I have brown thumbs. My husband has to take care of the plants because I’ll kill them. Not that I ever want to become a gardener, but if you shared information with me on how to keep my little house plant alive, I would read that book because I know I have brown thumbs. It could be as simple as something that you do every day, but you think, “Doesn’t everybody do that?” The answer is no, they don’t. Your zone of genius is your zone of genius.

Exactly, so tap into that. You don’t have to give away the kitchen sink. You don’t have to tell everybody how you do everything and then just leave nothing up to the imagination. If you think about a book, it’s like the foray, the entry point often. Somebody will read a book and go, “I want to know more about this person.” That should be your goal. Your goal shouldn’t be that they go, “That was good.” They close the book and they never think about you again.

Your book is almost like a business card for you. It becomes a detailed business card because people get a vibe of who you are and how potentially you’ll be able to help them. The way mine is set up, people come to me and say I’m pretty good at this. “I’m not good at this particular skill. Can you talk to me about that?” They tread the book, and they’ve already done some self-assessment. It’s the same thing. If your book is something that I’m not good at or I’m only halfway good at, I’m going to want to hire you because I like the book, I enjoyed it, and I felt like you were talking directly at me. All of those kinds of things help with getting people to become clients for you as well. That’s the name of the game.

The non-monetary piece of that is to build your credibility because then you can say, “I’m Connie Whitman. I am a sales expert and I wrote the book on it.”

We keep talking about marketing it. You talked a little bit about social media and posting articles and stuff like that, repurposing. What have you found with your author? Should they focus more on the social media component or the email marketing or a combo of everything?

I believe it should be a combination of everything because there are pros and cons to each. The pros of social media are that if you are on a big show, people are going to be watching the show and they’re going to look you up on social media. They’re going to find you, they’re going to lurk, and they’re going to learn more about you, that know, like, and trust factor. If you have something pressing that you want people to know about and you post it on LinkedIn, you don’t know who’s going to see it, if anyone will ever see it. You are stuck dealing with an algorithm that you have no control over.

With email marketing, you have to build your own list, which takes time and effort, but you then own those email addresses. When you send out an email, you know if it landed in their inbox because your CRM will tell you that unless you don’t have a good CRM, in which case I would recommend getting a better one. Your email marketing platform will instantaneously let you know what went into people’s inboxes. You’ll know if they didn’t open it, so you can then resend it with a different subject line two days later. I think both.

I’ll share it with you. When I started this after COVID, all my clients were corporate and live, and then I started networking because the world stopped. Small business owners were saying, “Con, can you help?” I was like, “Sure. Read my book.” That’s a good place to start so that they could get to know me. They would join my list through different summits and giveaways that I participated in. I’ll tell you, in two years, my list is well over 3,500 and I had zero. For everybody reading, don’t think, “It’s daunting. I’ll never build a list.” Sure, you can. Hire somebody like Melanie so that you can create a good lead magnet. That’s just something that you give away as a free gift that spotlights some of your zone of genius to start to build that know, like, and trust factor.

They’re on your email list and then you can nurture them a little bit. Sales and marketing, they’re married. It’s all about nurturing and getting people to know you. People don’t meet you in one minute and go, “I’m going to buy from you.” Life doesn’t work that way. Business doesn’t work that way. That email list is important, and then you share also LinkedIn and Facebook and you could post a little bit differently. You could take the same content and repurpose it for those different platforms as we said before. People are like, “I’m never going to be able to grow a list.” There are so many ways now that you can truly, easily, and consistently grow your list.

Everything you said, yes. What I think is funny is that you said you’re not a marketing expert, but you know a lot about marketing.

You got to be in the game, baby. I still reach out. You did that session with me months ago. As much as I know, I was like, “What about that for the book I’m sponsoring, Ready, Connect, Grow?” You were like, “I don’t like the way that sounds. You really should say something,” and I’m like, “That’s good.” That’s the other thing too. For everybody reading, if you’re thinking about a book, you need a Connie to help with the sales. You need a Melanie to help you get all of that marketing plan in place.

I’m telling you, hiring the right people actually saves you time and money, which is two precious commodities. Mel, as business owners, they’re two things you don’t want to give away freely and without thoughtful contemplation on it so we don’t waste that time and money. I found our session extremely valuable. I love you and I always refer to you. People panic and think, “I can’t do that.” Sure, you can. Start with a conversation with an expert and they’ll fast-track you to go, “I could do that.” They give you what the next step is.

When you work with an expert, you get more than just the strategy. You also get accountability. You can talk to me about sales until you’re blue in the face, but if I just listen and then I’m too afraid to act or I’m too overwhelmed, then nobody’s getting a good result. That accountability piece is very important. When we were talking about marketing in general and making sure that people know about your stuff and your book, for example, you got to talk about it every day. You got to let people know and not be afraid to talk about it and not be afraid to grow your list. I had a list of 5,000, but they were new moms. When I closed my business, I just said goodbye to the list and I’ve built up my new list to 30 to a little bit over 3,000.

When you work with an expert, you get more than just the strategy. You also get the accountability. Click To Tweet

You’re like me. It’s easier than we think. Don’t look at the mountain. Look at the next step, and that always works. The other thing you said that’s very important and profound that I want to pull the nugget from you that you said for the audience is that action, that accountability of having someone that you’re going to meet next week and you had an assignment, or, “Here’s the next step. I need you to do XYZ.” That accountability call matters.

Even you and I as coaches have coaches because I need to be held accountable for the stuff I’m doing. Information is a beautiful thing, and talking about it is a beautiful thing until we put it into action. It’s just information that’s whirling around in our heads that’s not going to move the needle. That’s not going to help us build the list. That’s not going to help us build the know, like, and trust factor. You got to put things into motion. I love that about the accountability.

I agree. I have two coaches. They keep me accountable for different things. I couldn’t do it without them. What you said reminded me. I have a client who calls me coach. He’s like, “Coach, what should I do now?” We have lists upon lists, and he’s like, “This week, I’m going to implement this, this, and this.” We meet the following week and we refer to see what’s going on. I’ll say, “How about this? How about that?” We add it to the list because it’s moving the needle forward. Yes, I’m giving the strategy, but then I’m also saying, “Where are we with this? What was the result of that? How can we tweak this?” Being an entrepreneur takes a village to succeed.

It does. The other thing you said that’s important is if we have the strategy, that doesn’t mean it’s not going to change because once you try something and you think, “That didn’t feel right. Let’s try this,” and work on that now this week, then you come back. “That’s it.” Like we talked about with the bio at the beginning, it’s a constant evolution. We’re never there. I know some people go forget about this. It’s exciting. It’s an adventure. It’s truly a journey. We never make the destination.

That’s what I was thinking, but you said it.

I’m still very young, and I still have a lot of energy like you, so we have to keep reiterating. I love that accountability piece. We need coaches. We’re out of time, but here’s the deal. Melanie’s in my life. She’s my peep and my go-to gal. I’m her go-to gal for certain things too. I want you to check out her website. It’s VIPDigitalContent.com. If you have a question specifically for Melanie, I highly recommend reaching out. She’s lovely, wonderful, super helpful, and brilliant by the way. Otherwise, she wouldn’t be in my community. I only hang out with brilliant people. Did you know that, Mel?

Yes, I did. It takes one to know one.

Now Melanie’s email is Melanie@VIPDigitalContent.com. One more thing, tell them about the free gift, but also tell them about your program so that they can download the gift. Also if they’re interested in working with you maybe in a softer way, I’m writing a book and deep diving immediately. You have the Amplify Your Authority Program, so just talk about both of them.

The freebie that I have is Your Ultimate Book Marketing Checklist. It takes you through the steps that you want to take to market your book effectively. There’s a worksheet in there that helps you design your lead magnet so that you can get the juices flowing, the hamster running in the wheel, or whatever you want to call it to come up with a good lead magnet based on your book. The Amplify Your Authority Program just launched. I am so thrilled. It has been a work of passion. It’s like my baby. Now we’re raising it and giving it out to the world. It is a go-at-your-own-pace book marketing strategy program.

CSG 97 | Book Marketing
Book Marketing: The Amplify Your Authority Program just launched. It is basically a go-at-your-own-pace book marketing strategy program.

 

It’s got the modules. They’re short. It’s got templates and tools. What you come away with is clarity on how to market your book and your brand and step into thought leadership, and you get to do it at your own pace. Regarding the accountability piece that we talked about, I have accountability emails that send out to you to keep you on track.

This is important because I know people as they read and think of a book, “Who’s got time for that?” The program is go-at-your-own pace. You can work on that one concept for a month if you can only give it twenty minutes a week because that’s what your time allows. You’re a working mom. Maybe you’re a single parent. The kids might be in a tremendous amount of activities depending on what age frame they’re in. You have that situation with your kids. That go-at-your-own pace is a critical piece. I know I learned best with that. Those accountability measures keep coming back. You’re 20% done with the program or however you have it set up, but it keeps you stimulated to say, “I made more progress than I thought I did.” It keeps us moving in the direction of moving forward.

Here’s the deal. We’re providing this great information, this great opportunity, the free gift, and then the Amplify Your Authority Program. If everybody doesn’t do anything and they think, “I’ll think about it,” we don’t move the needle. If you’re unsure, reach out to Melanie at Melanie@VIPDigitalContent.com, or just download the free gift and peruse that and get your juices flowing and see if the program might be a good next step for you. It’s all about progression. It’s not about getting it right the first time. It’s about taking those baby steps forward. To me, that’s when the magic happens. With every baby step, that’s how we get to the top of the mountain. We just have to take the first step. Melanie could be the answer to your prayer.

Mel, thank you, as always, for a great conversation but useful information for everybody reading so they have a starting point of, even if they have a book published already, “How can I magnify or use that book from a content creation standpoint? I have no idea if I should write a book.” You’ve shared ideas about ways to do that and zeroed in on their genius. Thank you so much for always sharing so much thoughtful strategies freely. It helps people, and I appreciate that.

Thank you so much, Connie. I hope that we have helped some people.

That’s the objective of the show, so thank you again. I love spending time with you too. I hope everyone enjoyed you as well. I hope you’ll join me weekly as we question, build, and discover together no matter where you are, whether it’s business or career. In this episode, we talked about the book. Is that the next piece of your puzzle? Hopefully, it is. You have yet another resource shared on the show to help you move that needle and make that dream or that desire turn into reality for you. We all deserve to master our dreams and make them happen. I hope this conversation helped you with that.

Thank you again, Mel. Thank you all for reading. As always, I am honored and truly inspired by you every week that you join us on this journey. I hope that the content provided helps you move the needle. I wish you an inspired week filled with love and a bunch of fun. Have a great one, everybody. Thanks.

 

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