Building Meaningful Relationships Through Handwritten Correspondence With Rick Elmore
It’s funny; in this era of email and voicemail and all those things that even I did not grow up with, a plain old paper letter takes on amazing intimacy.Elizabeth Kostova Check Out These Highlights: It’s funny when I teach my clients about sales and I share how we didn’t have computers or calendar systems. […]
The Best Way To Find Reliable Marketing Support With John Bertino
Price is what you pay; value is what you get.Warren Buffett Check Out These Highlights: If you have been following this show and me for a while, you have heard me say often that sales and marketing are two different things, and that every business must pay attention to both sides of the […]
Personal Branding: The Power Of OWN-ing Your Difference With Rachel Jenks
If you don’t give the market the story to talk about, they’ll define your brand’s story for you.David Brier Check Out These Highlights: You have heard me say, “marketing and sales are two very different things.” For me and my business, I feel like since COVID, marketing and rising above the noise have […]
Building The Brand Trifecta With Kate DiLeo
A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.Seth Godin Check Out These Highlights: I know you have all heard me say that marketing and sales are married but are two very different things that […]
Marketing Is Like The Dating Game With Jennifer Tamborski
Good marketers see consumers as complete human beings with all the dimensions real people have.Jonah Sachs Check Out These Highlights: Being in business for 21 years, it has become evident to me that business growth comes from building quality and long-term profitable relationships. For me, a profitable relationship means everyone in the relationship […]