E:91 – Kate DiLeo – Building The Brand Trifecta
Connie’s motivational quote for today is by Seth Godin: “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Watch this episode on YouTube: https://youtu.be/kqSXJR0Nv0k Check Out These Highlights: I know you […]
E:89 – Paul Furiga – Why Stories Matter With Customers, Employees, Investors, Or Partners?
I believe we all love a good story. In fact, we watch movies and TV shows because we love the storytelling that happens within them and the journey they take us on. But somehow in business, I think, we get a disconnect between storytelling, our brand, and marketing. Like […]
E:123 – Rick Elmore – Hand Written Builds Long-Term Meaningful Relationships
Connie’s motivational quote for today is by – Elizabeth Kostova, “It’s funny; in this era of email and voicemail and all those things that even I did not grow up with, a plain old paper letter takes on amazing intimacy.” It’s funny when I teach my clients about sales […]
E:84 – Jennifer Tamborski – Marketing Is Like The Dating Game
Connie’s motivational quote for today is by Jonah Sachs: “Good marketers see consumers as complete human beings with all the dimensions real people have.” Watch this episode on YouTube: https://youtu.be/Vs6wGU9OlGQ Check Out These Highlights: Being in business for 21 years it has become evident to me that […]
E:079 – Ross Dunn – 7 Biggest Mistakes Businesses Make Marketing Online
Connie’s motivational quote for today is by Adam Audette: “Today it’s not about ‘get the traffic — it’s about ‘get the targeted and relevant traffic.” Watch this episode on YouTube: https://youtu.be/Bm0VgcWT_xg Check Out These Highlights: As I reflect on how technology, client outreach, and new business results have […]
