“What you prefer or what your designer prefers doesn’t matter if it’s not getting you conversions.”

Naomi Niles

Check Out These Highlights:

Everyone that knows me, knows that I love to speak, chat and engage with other humans! It’s my jam, It’s fun and easy for me. As I look back on my sales career, I realize that this innate skill, of being able to talk with anyone is part of my business and sales success.

Now let’s flip this to writing and marketing skills. Wow, a whole different ballgame. Copywriting is another layer of skill that I do not have, nor do I choose to develop. I can hire someone to help me who is an expert on this side of the equation to get your message out to the right people who are in of your products or services.

My guest may be a possible solution for you if you need to write marketing copy that converts. If you are like me, you may need some help!

Connect & Convert Marketing With Kimberly Weitkamp (EP. 78)



I have a free Communication Style Assessment that I offer at the beginning of every show because I understand that we think of sales as this icky, sleazy perspective. I can’t stand that anymore. I’m on a movement and I’m creating a movement to change that word sales to something that comes from love, care, and respect.

If you take my Communication Style Assessment, it’ll give you a good insight into your personal communication superpowers and how people see you when you have those conversations with prospects, clients, your boss, whoever it is, your husband, your wife, it doesn’t matter. On the flip side, you get a report for the lowest score, which is a blind spot. Both reports show your superpowers, and your blind spots, and usually give some insight into people for where to start to work on your communication excellence. Go to WhitmanAssoc.com/CSA. That is my gift to you.

My motivational quote is by Naomi Niles. Naomi says, “What you prefer or what your designer prefers doesn’t matter if it’s not getting your conversions.” Everyone that knows me knows that I love to speak, chat, and engage with other humans. It’s my jam. For me, it’s easy and fun. As I look back on my sales career over the past several years, I realize this innate skill of being able to talk to anyone is part of why I’ve been successful in business and, specifically, in sales.

Let’s flip that coin. The writing and marketing side of things is not my jam at all. It becomes a whole different ballgame for me. Copywriting is that other layer of skill that I don’t have, nor do I choose to develop because it’s not something I want to do. That’s not where I want to spend my time in my business. I can hire someone to help me who’s an expert on this side of the equation, and you could do the same, to get your message out to the right people, so that they buy your products and services.

I have an expert. My guest is Kimberly Weitkamp. Kim is a conversion copywriter, marketing strategist, and podcaster. As a creator of The Audience Conversion Method and the Host of The Audience Converter Podcast for community leaders, she helps coaches connect, cultivate, and convert their communities.

Kim works with her clients to put the right message in front of the right person at the right time, especially in emails. She’s helped people increase their open rate up to 80% hit and hit their first-ever six-figure launch double conversions on their landing pages. She loves talking, marketing, and traveling as well. Please help me welcome my very good friend and amazing, brilliant copywriter, Kim, to the show. Kim, thanks for being on.

 

About Kimberly Weitkamp:

CSG 78 | Connect And Convert MarketingKimberly is a conversion copywriter, marketing strategist, and podcaster.

As the creator of the Audience Conversion Method and host of the Audience Converter Podcast for Community Leaders, she helps coaches connect, cultivate and convert their communities.

Kimberly works with her clients to put the right message in front of the right person at the right time (especially in emails!). She’s helped people increase their open rate up to 80%, hit their first-ever 6-figure launch, and double conversions on their landing pages. She loves talking about marketing, travel, and all things sci-fi.

 

 

How to Get in Touch with Kimberly Weitkamp:

 

Connie, thank you so much for having me. I’m so excited to talk to you.

Kim and I were talking before I hit the record button. I said to her, “What’s your overall open rate for your emails?” You said lifetime was 25%, but on average, you get 25% to 45% depending on the email campaign. That’s outstanding. My open rates and conversion rates are not where they need to be. This is a blind spot. I was talking to Kim. She’s helped me and a colleague with another project.

 

CSG 78 | Connect And Convert Marketing

 

When I tell you I love Kim, I use Kim, know that because the proof is in the pudding for me and she gets the results on the back end. I don’t usually plug like that, Kim, but this is such a needed resource and it’s different than sales. I’m good at sales. You’re good at copywriting, that marketing perspective. The first question for you is, how did you get started with this whole marketing thing? You’re still pretty young.

It has a wonderful parallel in the lesson for marketing. I was in university. I was there for a month, started my college journey, and the great recession hit. By the time I graduated, there were no job opportunities. I was like, “I’ll move to Spain and become an English teacher. That sounds fun,” which is what I did. I was there for a couple of years, and then I got tired of teaching teenagers who were very whiny. I had plans to return back to the States, didn’t know what I was going to do, and didn’t have any idea as to how I was going to use my very useful Spanish and anthropology degree, but I knew I was done with teaching.

My mother sends me an email, and the email subject line, which I will never forget, says, “Job opportunity, not spam.” There are a few key things to know about this. 1) It’s from my mom. Of course, I was going to open it. 2) Not spam job opportunity. It was relevant. It was useful. It was curiosity-inducing. I was like, “I’ve got to open this message.” It was all about travel writing. I took the course that it was promoting. I did it in a weekend and I got published within a month. I was like, “This is awesome.” However, travel writing is great if you’re retired and don’t care about making money. If you want to make a living, travel writing is not where it’s at.

From that, the same company made a copywriting training program and I learned about copywriting through that. I was like, “This sounds fun. I could still write. I could still do and live wherever I wanted. I could still help people, but I could make a lot more money doing it,” which is a livable wage. I was like, “This sounds cool.” From there, I launched my business and it’s been about seven years this 2022.

That’s so amazing. It’s funny because I love your generation, that courage to say, “I got this. I can do this. Why not? I’ll go get a job. I’ll go do this.” I find your courage exciting. I see it in my kids. My one is still looking for a job, he graduated, but my big guy’s working. I could see, down the road, them having their own business. Whether they take over mine or not, I don’t know. I would never push that on my kids. It’s their journey. They got to figure this out.

Is Email Marketing Dead

You guys are courageous and I love that. I didn’t become courageous until I was 39. I’m not saying that’s a bad thing, but I look back now and I think, “I wish that digital was a thing many years ago.” It wasn’t what it is now and different opportunities, times, and place. The courageousness of your generation, I am excited for you guys. You’re going to create some great innovations out there. Next question, Kim, is email marketing dead? I don’t know about you, but my inbox, it’s deleted in the morning. How many emails can I read?

It’s so funny. I get asked this question all the time. However, then I usually ask the question, “What else would you use?” People were like, “I’ve heard X.” Insert whatever platform you want there. I said, “How did you get on those platforms?” They think about it and they’re like, “I had to sign up with my email address.” There is a study, I don’t remember the exact numbers. They do it every year. It pretty much returns the same thing. We, as Americans at least, check our inboxes 12 to 17 times a day. We’re constantly looking at our phones being, “Do I have an email? I’m going to scroll down and look at my notifications.”

Here’s the thing. People still read emails. They still check it. They’re almost obsessive about it. Email is definitely something people are aware of and use. The problem is, what are you sending an email? If all you ever send is sales, then all you ever do is delete. Think about this, you, probably at some point in your life, have bought something from Amazon or Groupon. Does that sound accurate?

I probably have an Amazon box out there now.

However, the only emails you ever get from Amazon are, “Leave us a review. Here are some more things we think you might want to buy.” You went to Amazon with a purpose. You had a goal in mind. You went to look for something. Very few people go on Amazon being, “I wonder what I’ll buy.” You usually have a starting point. Amazon might direct you to 1, 5, or 15 other items, but you have a starting point. When Amazon sends you stuff, they’re like, “We care about money because we have so many people. Everyone knows us. This is what people use us for.” They’re not building a relationship with you.

The difference is when you are building a relationship through email, when you’re building your business through email connection, when you’re building a community, when you are a coach, when you are a heart center sales leader, when you are a person who cares about somebody on the other end, you have to build that relationship. Too often, what we’re sending in our emails, it’s not useful, relevant, or interesting to the person on the other end. That’s why we think email marketing is dead.

CSG 78 | Connect And Convert Marketing
Connect And Convert Marketing: Too often, what we’re sending in our emails is not useful, relevant, or interesting to the person on the other end. That’s why we think email marketing is dead.

 

We think of our own inbox and we’re like, “All these things I need to mark as read.” Think about those. Go back through that list of subject lines. Most likely, it was a bunch of stuff you’re like, “It’s not relevant to me right this moment. I don’t care. That doesn’t sound interesting. I’ll pass and maybe read it later,” which, of course, we never go back and read later.

Email marketing is 100% not dead. It’s still one of the best-converting tools. I believe the most recent number is for every $1 you invest, you get $4 back essentially for email marketing because it’s the only way that you can send out mass messages in a one-to-one fashion that you know is at least going to end up where it’s supposed to.

Deliverability and all that stuff, we could dive in. That’s all techie. It’s not my deal. Unlike social, nobody controls whether or not someone sees it. It gets there, and then it’s on our end user. It’s on our subscribers. It’s on the person we’re trying to talk to who said they wanted to hear from us if what we have sent them is useful and interesting enough for them to open.

It’s interesting because I promote you. You promote me. In our workshops and stuff like that, you do a lot of free stuff, I do a lot of free stuff, and we have offers as well. It’s funny because, in my emails, I don’t ever have offers. It’s always content-driven or a free giveaway where it’s resources that would be useful for people. I have two shows. I put it in the newsletter. If I’m speaking at different places, I put that. I’m trying to put everything into one newsletter so people can see what’s going on versus sending 5 or 6 different emails. I’m mindful of people’s times, again, so you put everything in there.

I personally don’t sell. I use my email campaigns to nurture and build for people to get to know me and to follow me on my show so they get to hear me, feel me, see me, and get a good vibe to build that like, know, trust factor. That is my process. Everybody’s got a little different objective. I get it. That was such a great example between Amazon and the email and why we do need to continue to email and grow.

Here’s a funny thing, Kim, that I get. ActiveCampaign is the platform I happen to use. Anyway, when I send those emails like I did my workshop, I had a free workshop the past couple of weeks, and people were like, “I love it, Con. I can’t make it. When will you be running it again?” I giggle and I go, “I’m so glad that you want to come. Don’t worry. Stay in my email. I’ll have it in my newsletter.”

I keep people informed on how to find that information they can scan and whatever. People respond to my email campaigns when they have a specific question. That makes me so excited when people email me directly. It makes me feel good. It makes me feel like, “I am relevant. They still are opening my email. She or he read the email but just can’t come this round.” That’s the engagement. Personally, as a business owner, that’s what I’m looking for. I want people who resonate with me so that I can help them. Email campaigns are the way to do that.

Having A Call To Action

I would say to strike a balance. Email is a tool in which you are building, growing, and promoting your business. Sell in your emails too, but have a balance between them. Some people sell every day. Some people sell once a week. Some people sell 80%/20%. There are all kinds of different formulas you can try that work with your audience. It always depends. I would say, always have some sort of at least call to action.

I do have a call to action.

It sounds like you have a call to action. “Go check out the podcast. Go listen to this. Go check out all these free gifts.” You always have something for them to do, which is fantastic, but then this is your list. The people who said they’re interested in what you have to say might become your client. I view it as not letting them in on the opportunity if you don’t tell them when you have a promotion going on, if you don’t let them know, “Doors are closing. I’m not offering this again for six months. If you’re interested, you want to hop on a call. Let me know.”

What Makes A Great Email

I told you, she’s brilliant. I love her. I always learn something every time I talk to her. Great advice, and I’m going to take that under advisement and start to tweak my stuff, which you’re eventually going to help me with anyway. What makes a great email now so that we don’t delete it?

I hinted at it in the story about how I got started. What makes a great email is it’s useful, relevant, and interesting. Most of us go online with a goal. We’re going online because I feel bad. I want to watch some cat videos. I have a question about my sink being broken. I’m finally tired of my running shoes feeling horrible. I want some new ones. We usually go to the internet with a goal in mind. With our inbox, we don’t necessarily have a goal in mind. We’re like, “Entertain me. I need something interesting. Is this relevant to me at this very moment?” Write emails that are interesting, relevant, and useful for your audience, and let them know why it’s useful for them.

What makes a great email is that it's useful, relevant, and interesting. Click To Tweet

Here’s how you do that. There’s this idea behind copywriting. When writing a sales pitch or anything with a headline, you should spend 80% of your time writing the headline and 20% of the time writing everything else. I don’t ascribe to quite that breakdown, but you should spend a lot of time on the subject line, and here’s why.

If the subject line isn’t enough for them to say, “I want to learn more,” they’re never going to know what was in that email. It could be the very best, most persuasive argument you have ever given about why you should check out this nine-week course that you have, but if they don’t open it, they have no idea. You have to create content and information in the email that is relevant to your people. Oftentimes, we as the owners, we as the experts, we’re so involved in what we do that we forget what our audience knows and where our audience is coming from.

When you write an email, the first thing you do is ask, “Who am I writing this to?” It is not an avatar of a woman over 50 who want to reclaim her power. I’m very active in the coaching space and I hear that phrase a lot. That’s not a person. You’ve described a good portion of women over 50. What you need is to have a very clear idea of who is it that I’m writing to. Break down your demographic to a more specific grouping and have that person in mind. Remember, email is a mass one-to-one. You send it to 1,000 people, but each person interacts with that email one-on-one.

Who is it that you are writing to on the other end? If I am writing an email, I’m writing to Connie because she wants to know how she can make her emails convert better. I’ve got a method for her to make them convert better because I’m going to tell her to sell in her emails. That was a question Connie had and that’s who I’m writing to when I sit down and write that email.

Knowing Your Audience

Knowing who you’re writing to and being, “What’s going on in their world? What do they need help with? How can I help them?” I approach marketing from a how-can-I-help-you perspective. Every single piece of marketing that gets created is, “How can I help my people? What do they need help with?” That’s what I’m going to put on and then I’m going to give them the opportunity to make that change if they’re interested.

Here’s my question. I’m in these networking things like you. Oftentimes, we’re together even though we don’t live near each other, which would be dangerous if we did. People say, “I deal with women who are overwhelmed.” That’s every woman I know. Kids at college. My son’s girlfriend, she’s overwhelmed at times. What does it even mean? Is your solution going to work for a 20-year-old and a 60-year-old? Maybe it does. I don’t know. It’s these generic blends.

Here’s my question, do you help people who have that very broad stroke, women over 50 who are in overwhelm? That tells me nothing. I don’t know if I fall into that because we all have been overwhelmed at some point. Do you help them reel in and determine truly who they are writing that one-to-one email, even though it’s going to my list of 5,000 people?

Part of the process I teach, when I do workshops and trainings, is helping people not only plot out the customer journey, how are people entering my world, what information they need to move to the next step, what is the best way to connect with them but also making sure that you use the right language. You cannot write the right language. You cannot guide someone to the right next step if you don’t know where they’re going and if you don’t know who they are.

CSG 78 | Connect And Convert Marketing
Connect And Convert Marketing: You cannot write in the right language or guide someone to the right next step if you don’t know who they are or where they’re going.

 

It’s a process. It’s something a lot of people I find think they have it. They’re like, “I know who I help. I help women over 50 who are suffering from empty nest syndrome.” That’s a little bit more in perspective, but what do you help them do? Do you help them find their new passion? Do you help them figure out what to do with all the extra money that they now have because they’re not raising kids? What do you help them do?” You have to be able to articulate that and to remember that because you know what your people need is not necessarily the question they’re asking.

Kimberly’s Story

I find that all the time in sales. People come to me, “I need help with this.” I go, “Okay,” and I ask questions. Questions are a magic wand, for you as well, Kim, to help them build the right copyright. I’ll say, “I have a couple of questions,” and then when I go through the questions, I point out, “That is an issue, but think about this. If we could correct that, that’ll go away immediately.” They go, “That’s brilliant. I’m handling these three other things, and we could do it in the same timeframe.”

I’m an expert in sales. You’re an expert in copywriting. To get the messaging down, we have to ask questions to get there to figure out exactly because everybody doesn’t know what they need. I don’t know what I need half the time when it comes to marketing. Marketing is not my zone of genius. Marketing and sales are two very different things. I feel like a broken record sometimes. Kim has heard me say this a bazillion times because you’ve heard me speak a lot.

I was on a call, and one of the gentlemen said, “If you get your marketing down, you don’t need sales.” My heart stopped. I thought, “Please don’t repeat that.” Not because I was offended because I’m the sales expert, but marketing alone isn’t going to sell. You could have the best sales skills, but if you’re not getting in front of the right people because your marketing’s off, you’re like the best-hidden secret.

We need that marriage. We need that balance. Everything you’re saying, it’s like, “Yes. It’s hitting home for me.” Next question, how do we stand out now that everybody is online? The digital world has exploded, especially since COVID because a lot of people spun and opened their own businesses, which is wonderful. We’re all vying for the same attention. How do we stand out?

1) Know your audience. 2) Only speak to your audience. Oftentimes, we don’t want to offend anybody and we’re worried about turning people away. That’s why people have this wide gap in who they can help. “I can help anyone who needs to buy a house.” Real estate agents, “Anyone who’s looking to buy, I can help them.” That’s a lot of people. Who specifically are you great at helping? “Anyone who’s looking to sell, I can help them.” Do you help people who are selling a loved one’s home? Do you help people who are looking for their starter homes? Do you help people who are looking to move to their empty-nest home? Which homes are you best at finding?

Usually, people end up having a specialty. The same thing happens online. Oftentimes, people fall into what I like to call mad lib marketing. They find something they like. They’re like, “I hear this works well,” so they swipe the whole thing, they replace the words they need, and that’s it. It does a few things. They take the legal route and they buy a template. They have the rights and they only replace the bare minimum.

I don’t know about you, Connie, but we played mad libs all the time in the car because we would go to my grandmother’s, which was a five-hour drive, a lot when I was a kid. You have this blank story and you ask everyone around you, “Give me a shirt. Give me a color. Give me a noun. Give me a verb. Give me a sports activity.” You fill in the blanks and then you read the story out loud and it’s ridiculous. It makes sense, but not really because you had no context.

The same thing happens when you do it in marketing. If you take a template or if you take what somebody else wrote and you’re like, “I like that. I’m going to replace my words and we’ll call it a day,” it does a few things. 1) It breaks the know, like, and trust factor. There’s a chance they’re in your world so they’re in that person’s world and they’ve seen it before.

2) They have this perception of what they’re going to get because the only interaction they’ve had online is with your marketing. They haven’t met you in person. Maybe they’ve seen a video, maybe they’ve heard you on a podcast, but they haven’t physically met you and they haven’t had a one-to-one conversation with you most of the time. The only way they know what it’s like to work with you is to look at your marketing.

If your marketing is not a reflection of what it’s like to work with you, suddenly, they spend money on you. They’re so excited to work with you because you’ve shown them exactly what they want, and then they get on a call with you and they’re like, “This is not the person I hired.” Honestly, it’s the best piece of advice ever and all of us should rejoice because the best way for you to stand out online is to be yourself.

The best way for you to stand out online is to be yourself. Click To Tweet

My website was old, my Whitman & Associates many years ago. That was what I named my business because that was appropriate back then. I dealt with corporate clients so I had to be a little more professional. I rebranded to Changing the Sales Game. My coach cracked me up because I was on her podcast or I met her through something. We get on a Zoom call and she said, “I looked at your website. Your website’s like a librarian, and then I meet you and you’re this ball of energy. I don’t think your website’s serving you.” I was like, “Oh.”

After that, I rebranded to Changing the Sales Game, which is so much more me. The colors are teal. I’m living and breathing because my kids played hockey. I talk about hockey a lot in my stories when I teach about selling and all of those things. She made me laugh. She goes, “I thought it was a librarian or an attorney, and then I meet you and you’re this ball of energy. Your website’s not helping you.” I giggled. I said, “She’s right. It’s ten years old.” I wasn’t who people thought I was because of this very stodgy, very professional website. I am professional, but I’m a goofball at the same time. You know me well enough. That should be coming through on my marketing.

I have a story in a similar vein. At the first conference I ever went to, I had done my training and gotten my certification. There was a job fair. These were people actively looking to hire copywriters that were freelancers. You could communicate with them beforehand, and then you could meet them at the actual fair and do pitches. I landed my first three jobs at this job fair. It was wonderful.

One of the people there did me the best favor ever. She told me, “I’m so glad I met you in person. Based on your emails, I thought you were too stiff, unwieldy, and business-focused to mesh with the way we write and approach things. After meeting you, I can see you have such great energy. You’re fun to be around. I can tell that you’re going to bring some great things to our company.” I said, “Yeah.”

I didn’t think about it because the only thing I had to go on in terms of running my own business was my high school English class. In tenth grade English, we learned how to write a resume, how to do a job interview, and how to follow up, which was becoming obsolete as I was in the class. Every job I applied to in high school, you walked in the store and they’re like, “You want to apply? Cool. Go to the kiosk over there and apply online.”

While I was learning it, I was learning very formal business English. It was the only thing I had to go off of. I had no idea. That was like, “I got to be professional. I’ve got to be real.” If you’re listening to this, it’s been a number of years since I graduated high school and I still get asked if I’m old enough to be in a room full of business owners. I was trying to make people realize that I was over the age of adulthood.

I was like, “I got to be formal.” It was to my detriment. People were like, “That’s not what it’s like to work with you.” That was my first lesson and that’s why I hammer it home. Be yourself in your emails. Be yourself in your marketing. I get asked all the time, “Can I curse? Can I talk about this?” I’m like, “Is that you? Is that something that you would find hard to hold back in a conversation with a client?” They’re like, “Yeah, that’d be hard.” It’s like, “Do it because it needs to be a reflection of what it’s like to work with you.”

How Easy Is It?

I’m giggling because you’re going to crack up about how easy it is. I try to do a LinkedIn post every week. Every Wednesday, I put up a LinkedIn post. My husband and I went to see Spider-Man, and so I talked about Marvel and how people stay through the credits. It’s like a secret society. Nobody gets up where every other movie, you get up and you’re out of there before you’re trying to rush out the door. We all sat there drinking our water and waiting for the edits to go because you knew that Marvel, they have the little snippet at the end. I was reflecting on that and I go, “I love that Marvel does that and you come to expect it.”

I wrote an article on LinkedIn and translated that. “What about business? Isn’t that the same thing? We should be giving our client that little secret extra thingy that only I can do, that only Marvel can do for them to expect it, but again, part of your package of who you are so that they get the vibe of you.” Do you know my inbox blew up? My niece took a screenshot and shared it with her boyfriend who’s in business. He’s close to 30 and she’s late 20s. He put, “Your aunt is the coolest,” which I love to hear, by the way.

We should be giving our client that little secret extra thingy that only we can. Click To Tweet

Here’s the thing. He goes, “Marvel and business, who would’ve thought that except your aunt?” That’s the thing that I hope people expect for me, for me to connect things but for them to go, “Yeah. That’s the extra secret sauce I could give my clients. What is it for me?” That’s the example for Marvel. That’s what we’re talking about, being our own authentic selves. I’m goofy. I’m a Marvel fan. It matters because if you want to work with me, that’s what you’re getting.

The other thing is I do turn business away. People are like, “What? Is she independently wealthy?” That would be a no. I still have a mortgage. I’m still paying off college debt like the rest of the world. I only want to work with people who are going to do the action that I’m recommending. If you’re going to hire me and not do the work, then I’m not the person for you. I want to change your world. That’s me. That’s you, Kim. I’m very selective in who enters my orbit and who I work with because I want to make a difference for people. Otherwise, I feel I’m not doing my job. I do want to share you have a giveaway.

The Connect & Convert Giveaway is a ton of tools and resources all about how to connect with your people, talk to your people, and convert your people. It’s very relevant for the email. One of the gifts I’ll be giving is how to write the perfect welcome series, which is how I help people get those high open rates because it’s creating an engaged reader from email number one, getting more clips, more opens, and more sales.

Here’s the thing. It’s relevant information that can help you move the needle in whatever’s going on in your life to try to, hopefully, add business. If you have questions specifically for Kim, her email is Contact@TheAudienceConverter.com. Go to her website too, which is TheAudienceConverter.com. There’s a ton of stuff and information there as well. Get a vibe of who she is. If you have a question specifically, email her.

I love my inbox. I answer my emails.

Me, too. I love when I get an email. Also, I will be helping Kim promote so the giveaway will be in my emails too. If you’re like, “Where’s Kim? I can’t find the episode.” Don’t worry about it. I will have that. I am promoting her stuff because her stuff is good. It’s a free giveaway for everybody. Grab the free goodies because they do help you. You never know what you’ll learn.

Kim, thank you. I don’t care if you learned anything because I learned a lot of stuff. This is, for me, why I love doing the show. I get an opportunity to talk to great people like you, Kim, where I learn. if I’m learning, the people in my audience, you are learning as well. That, to me, is super important. That’s why I love guests like Kim. Kim, thank you again for being on and sharing so much great content, great tips. I have a feeling a lot of people are going to be reading the episode a couple of times so they could go out and say, “Let me try that tactic.” You gave a lot of very good tips. I appreciate it.

Thank you so much for having me. As always, it is fun to talk to you. I enjoy talking business with you, life, and Marvel. I love sci-fi and travel. All of my emails are travel stories and people are like, “Thanks so much. That was awesome.” You get email replies that they’re like, “Thank you for sending that email. That was awesome. I liked that. I enjoyed it.”

I love it. When my niece texted me the picture of the screenshot and the boyfriend’s response, I giggled. I told my kids that night. They go, “You’re the cool aunt.” They mocked me. My kids read it and they go, “We’ve read it, Mom. It was a good post.” Major kudos to the moms here. We have to stay relevant. Do that for you in your life.

I hope you will join us weekly as we question, build, and discover together. No matter where you are in business, career, professionally, or personally, I hope between my guests and me, that we do help you move the needle on whatever it is you’re looking to achieve in your life. I hope that my guests are a diverse group enough to help you in business.

Again, Kim, thanks for being here. Thank you for tuning in to the show. Everybody, I wish you an inspired week. I’m honored that you’re on this journey with me. I hope that you took some of the tips that Kim gave and start to apply them in your business. If you’re in a marketing position at a company, maybe start to look at what you’re writing, what you’re creating, and see if you could put a little spin and a little tweak to it and get those conversions and open rates up a little bit. Again, thank you for joining me. Do something that was recommended in the tips, apply it in your life, report back, and let me know of the magic that starts happening. See you in the next episode.

 

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Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube.  New episodes post every week on webtalkradio.net – listen to Connie dive into new sales and business topics or problems you may have in your business.

 

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