Strength and growth come only through continuous effort and struggle.Napoleon Hill

 

Check Out These Highlights: 

As I searched for the right quote to kick off today’s show, this one immediately created an image in my mind of the caterpillar struggling out of his cocoon to become the beautiful butterfly that can stretch his wings and fly because of the struggle and effort to tear through the chrysalis. 

I know that I and many of my clients keep looking for a quick fix or answer. In the past 40 years, I have learned that there is no quick fix or magic answer to help us with our business and career growth. It takes effort like the caterpillar coming out of the chrysalis. So how do we build this business strength so we can continue to fly?

 

Double Your Revenue By Using These 3 Levers With Simon Severino (EP. 95)

Thanks for tuning in. Before we dive into this episode, I wanted to take a minute to share my show’s journey that I started over a decade ago when no one even knew what a podcast was. Why starting a podcast might be the perfect next step for you. Now, thank goodness, when I started my show, I had a coach that walked me through the process of podcasting. The cool thing that I’ve learned is podcasting is very intimate, it’s comfortable, and it’s very personal for the audience. Here’s my advice for anyone thinking about starting a podcast. Do it, take the leap of faith, and share your message.

Podcasting has become a great resource library for people to listen on the run and on their terms. Here’s the best part. You’re not alone. My coach, mentor, and friend Michael Neely is launching a Podcast Super Summit that will run from August 11th through August 14th, 2022, and he’s lined up 25 world-class experts in the podcasting space for a live four-day online event like no other. I happen to be one of the experts, so I’d love for you to join. Sign up and join now.

When you sign up and see the topics being covered, you’ll understand why the Podcast Super Summit is just going to be an absolute game-changer for everyone who’s attending. The best part, it’s free from the comfort of your home, your office, or wherever you choose to tune in. If you are an aspiring podcaster or you already have a podcast, you’re going to learn some really cool things. This is going to be awesome. Remember, sharing is caring. If you think some of your peeps would benefit from this Podcast Super Summit, please share the show and share the link with them. I can’t wait to see you and hear your feedback on how podcasting has changed your life.

Every week as you tune in, I hope you feel, and if you don’t feel it, there’s something wrong with you. I hope you feel my passion and my desire to create a movement out there that we’re going to change that word sales from this icky, sleazy, ick to coming from a place of love, care, and respect. To help you on that journey, of course, I have a free gift for you. It’s my Communication Style Assessment. It will help you understand your natural communication superpowers. Lean into that. That’s how people see you. The flip side is you’ll get a secondary report, which is your lowest style, which is typically our blind spots.

That’s the more important one because you need to know how you’re perceived by those who don’t communicate like you. I’m curious to see where you land. My motivational quote now is by the amazing Napoleon Hill, he says, “Strength and growth come only through continuous effort and struggle.” As I searched and I looked up the show notes from my guest, and I searched for the right quote to kick off the show now, this one immediately just created an image in my mind. Maybe it did for you as well, but I pictured the caterpillar in its chrysalis trying to break out and struggle to become that beautiful butterfly. By stretching their wings and breaking through the chrysalis, that’s actually how they build the strength in their wings to be able to fly.

 

About Simon Severino: 

CSG 95 | Double Your RevenueSimon helps business owners in SaaS and Services run their companies more effectively, which results in sales that soar.

Trusted by Google, Roche, Consilience Ventures, Amgen, and AbbVie. He created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. TEDx speaker, Contributor to Forbes and Entrepreneur Magazine, and member of the SVBS Silicon Valley Blockchain Society.

 

How to Get in Touch With Simon Severino: 

 

I guess many of my clients keep looking for the quick fixer answer. In the past years, I’ve learned that there’s no quick fix or magic answer to help us with our business or career growth. It takes effort like the caterpillar coming out of the chrysalis. How do we build this business strength so that we can continue to fly and succeed? I’m glad you asked. I have an amazing guest, Simon Severino.

Simon helps business owners in the SaaS and services run their company more effectively which results obviously in growing sales. Trusted by Google, Roche, Consilience Ventures, Amgen, and AbbVie. He created the Strategy Sprints method that doubles revenue in 90 days by getting owners out of the weeds. He’s a TEDx speaker, contributor to Forbes and Entrepreneur Magazine, and a member of the SVBS or Silicon Valley Blockchain Society. Please help me welcome the amazing rockstar, Simon, to the show.

Connie, I’m excited to be here.

I’m giggling already. You’re this wonderful and calm and I love your accent who I’m excited to dig in because we need help. CEOs need help.

I love your values. It’s about caring, love, and respect. This is actually what drove me into the business of coaching people and having them scale. Many years ago, I was a people person. I still am, but I was in a consulting space and I was searching for my positioning. I did fall in love with the go-to-market stuff because go-to-market stuff was what everybody was serious about. You talk about saving time, saving money, and making more money. You got the attention. I could connect to people and hear what they want, need, and struggle with. For the next years, every day I was serving the people to have a better say. Nothing else. I now work only with B2B. You said it with SaaS, B2B software, and B2B services. Only with B2B.

For example, Google is one of our partners and they have a ton of B2C questions. They go, “Simon, why don’t you help us with the B2C stuff?” I go, “I can introduce you to a dozen of great B2C consultants.” My thing is B2B because you start caring about people when you are in an exclusive high-ticket relationship. If it’s about $300, you send the sneakers and you hope that they land there. You don’t care much more. If it’s $25,000, I work with you for three months and we are both at risk and sharing the journey. Now we both care.

You got to have skin in the game. I told my kids that too, Simon. There’s no free lunch. If you don’t have skin in the game, you take the easy way out. Pay part of college. They played sports and had to work. It’s the same thing that we’re talking about. Tell me about the recession. Everybody is freaking out as am I to some extent but I’m a realist. What can I control, that’s where I lean in. If I can’t control it, I can’t worry about it. I can only worry about myself. Let’s talk about how can CEOs and business owners prepare for this recession that’s coming. It’s going to be a global recession too.

At least stagflation or recession they’re changing the definitions already so it doesn’t sound so hard. Slower growth is definitely what’s happening plus social unrest, debasement of whatever you have, prices going up, and wages not going up. It’s tough. Let’s start with the cost positions. I want to help people right now increase the resilience of their businesses. First is the cost side then we can go to the revenue side. We might even go to the investing side and how to grow money from money. You need multiple revenue streams to be resilient.

You need multiple revenue streams to be resilient. Click To Tweet

One is the cost positions. Think of your biggest cost positions. I’m doing this every day. Go through the main cost positions. Personnel, if you have rooms, spaces, or headquarters, go there. If it’s software, go there. Wherever your main costs are, turn them from fixed into variable. When there is more work, you want to pay more. When there is less work, you want to have less costs. Sounds easy. Why doesn’t everybody do that? If you have a contract with a PR company, don’t pay them $5,000 per month. Don’t pay for time, pay for results. I give you $4,000 if you land me on Inc. I give you $6,000 if you land me on USA Today and I give you $40,000 if you land me in the New York Times.

You might have to have more conversations until you find the right agency but then you have a partner that’s the right one for results. The same thing for marketing agencies. Don’t pay for awareness, click-through, and whatever. Pay for people that are on your calendar and that you close. The same thing with legion agencies. Go through all your main costs, whatever they are, and turn them into variable costs. Now, a bonus. I was coached by somebody. It’s a big name but we don’t need the name. He challenged me. He said, “Simon, you are thinking too small. What if your team would pay to work for you?” I was like, “How is that possible?” That’s his style. He always challenges me and then for days, I have to make something out of it.

CSG 95 | Double Your Revenue

He’s somebody who loves the numbers ten and X. He always challenges me to go bigger. For days, I wonder and walked around like, “I don’t know how to do that.” I walk past the McDonald’s and I go, “I’m a B2B professional services, but this guy here is paying to open a restaurant.” They don’t get the building or the burgers. They get nothing. Just a handbook, some brand pieces, a logo, and the processes. This is how you do the Big Mac. I go, “I got the processes and I got the logo. I can do this.” I started a certification program. One week later, I don’t pay for employees. They pay to be on my team. It’s a certification program. It’s like a franchise.

Why do I tell you this? Every cost position can become resilient. Right now, you think, “No, that’s not possible.” Maybe it is. Give it a chance. That’s on the cost side. How can we make it more work, more costs, less work, less costs? Let’s be partly conducive to resilience. The next one is having multiple revenue streams. Some are subscription-based and they forget even about it, like a community. Let’s say you have twenty clients and you like them. What happens after you work with them? You might connect them to each other. You can start a mastermind from whatever you are doing right now. That’s how I started my mastermind. Not only these are my favorite 40 people to hang out with because we are 24/7 in Slack and we are having fun all the time.

Now we were discussing if to buy Solana or Tesla. It’s not even business related. We have fun and share the journey of entrepreneurialism. You might bring together your clients by connecting them to each other. It’s a win-win-win situation. You might have a mastermind on the side and it’s a subscription-based thing on top without you creating anything new. You can explore multiple revenue streams for some people. The book is a revenue stream. I just wrote a book. You can do multiple things, courses, and stack on each other different revenue streams that make you more resilient because stuff happens and we are in very turbulent times. If 1 or 2 revenue streams break away, you still have something.

You can do multiple things and stack them on top of each other to create different revenue streams that make you more resilient. Stuff happens, and we are in very turbulent times. If one or two revenue streams break away, you still have something. Click To Tweet

I want to comment on the first one, which is the costs. I was fascinated listening to you. I never thought about it. It was a different perspective. Go back to my intro, it’s all about perspective. As soon as we shine a light, in this case, people think costs are fixed or they’re variable if you have a variable rate on something, like an interest rate. What the way you described it, we could create fixed costs and translate them into variable costs depending on how much I need to spend at the time. It’s a very fascinating perspective. That’s what the show is all about, Simon. If we can expand people’s perspectives, how can they possibly know what change to make or what to look at? We have blind spots. That’s why I love hosting this show.

The second thing with the multiple revenue streams, we have multiple revenue streams sitting in our laps. Exactly what you described. There are two things I want to comment on. The first one you said is the win-win-win. Most people say the win-win formula. I have a win-win-win formula too. My kids played hockey growing up so I call it the hat trick where the player gets three goals in one game. The win-win win is you win the business owner, the client certainly wins, and the organization as a whole wins whatever that looks like. That’s that win-win-win. That it’s not, “I’m losing and they’re gaining.” There’s always this wonderful balancing act but it’s got to be a three-way win. I loved that.

The other thing I wanted to comment on the revenue side is I’m sponsoring a book. It’s going to launch in the first quarter of 2023. The authors I’m handpicking them because I want to create a mini ecosystem or mini mastermind like you’re saying so that we can vet, trust, and love each other. If I know Simon is the guy for you, I’m like, “You got to meet Simon. He is my guy.” I trust you already. I can share you with my clients and my people with confidence because I built this mini ecosystem and they become part of my membership/mastermind.

Now as truly as the tide rise, all our ships are rising together and we’re always supporting, exchanging, and having fun. I just had a comment on that that we don’t realize how many revenue streams we’re sitting on until we hear someone like you share those types of strategies. Now you can continue. There was a third one you wanted to share.

Your hat tricks can have multiple manifestations. The first thing that we always do is cut marketing costs with our clients because it’s not necessary. There are very smart organic ways. In 21 years, I’ve never spent on marketing. People go, “Simon, you are everywhere.” Smart, organic choices, showing up, and a lot of content from the heart, valuable, helpful, and ideally. The hat tricks that we install with our clients, and everybody can do this, we call them the small JV system and the big JV system.

CSG 95 | Double Your Revenue
Double Your Revenue: Your hat tricks can have multiple manifestations. The first thing you can do is cut marketing costs with your clients when it’s not necessary. There are some smart organic ways.

 

In small JVs, build a team of people who do your marketing. They go out there like you described and say, “These are my people. You should know about them. Peter, you should talk to Lisa.” An introduction is the first step. The second step is email swap. You send to your email list about them. They send about you. We do two emails for the first time then we have a debrief. We measure the clicks. If both audiences find it helpful and resonate, we go one step further. One step further is they can speak in my mastermind. They can have a masterclass in our world.

Basically, I invite them to be part of our world. They come in, share, coach, and they get coached. The next step is becoming affiliate partners and doing stuff together. Events, summits, or whatever we have fun doing, they can be speakers there, etc. You can start easy and then intensify. Imagine you do this with one person per month. Now you have, per year, a referral team of twelve people that you like and they like you. It’s how we started. As soon as you have it monthly, you systemize it. We are big systemizers. You automate it and you hand it over to one of your colleagues. Now my colleague Michelle became the JV manager of the team. We scaled it up. Turn on the volume. From monthly, we went to weekly.

We have now 50 referral partners. While I am having fun talking to you, there are 50 people promoting my program. I have only one program so it’s easy to promote our stuff in 90 days with double revenue. They’re sending an email to people saying, “Simon is a good guy. Give it a chance. Go to his event and check his book.” They have trust already because it’s their list. It’s their people. It’s not a cold introduction, but it’s something that starts pretty warm. That’s the small JV system. In the big JV system, you pick one win-win-win partner per year, a big platform. If you are into gymnastics, it might be Nike. If you are in tech, it might be Google. If you are in food and beverages, it might be Coca-Cola. Literally, do your dream list of people that you want to collaborate with and don’t be shy.

I can tell you my story. I did the first twenty and I was thinking big. Number one on the list was Google, then Slack, Evernote, etc. A couple of weeks later, I’m invited to speak at an event. I said, “Yes. I go there.” It’s just six people. I was like, “Should I go back? It’s just six people. I’m wasting my time.” No. There is no time waste. I’m here and I’m giving my best. How can I be of service to this moment? I talked the whole day and at the end of the thing, one of them comes to me and says, “I’m the head of Google. Our partners are the wrong partners. We need exactly what you have been doing with us for the last eight hours. We have a program. It’s called Grow with Google. We need exactly the acceleration vehicles that you have for small businesses. Would you be interested?”

I said, “Are you f****** kidding me? It’s on my list. It’s number one on my list.” Now they are our partners and it’s the second year. Not long ago, we had three events and they brought us 400 participants. Why? It’s a win-win-win situation. They want small businesses to grow but they don’t have the time, dedication, and manpower to do it because they’re a tech company. They’re not a coaching company so they need coaches. They really care about their clients and their clients feel it. They get knowledge and coaches so it’s a win-win-win.

Here is my next question. I really am so curious to hear your take on this. People look at other business owners or even in careers if they’re in corporate, “They have a mentor, they’re lucky.” I giggle because I think we create our own luck. This is my impression but I’m curious to see, is luck real? What’s that return on luck? What does that even mean? You showed up with six people. “Is this even worth my time? I’m here. Let’s play and let’s have fun.” You stepped into it. You brought the energy and the goods, meaning your wonderful processes and what you’re doing. It’s real, it’s good, and it’s useful.

You shared it and the guy in the room was the one that you manifested because you had Google on a list. Now you could have easily said, “There’s only six. Let’s cancel. We could do this another day.” Opportunity lost. Are you lucky or did you create your luck by saying, “I’m here. Let’s have some fun?” You chalked it up to whatever happens, happens, without expectation of what those six people could do for you. Talk to me about luck because to me that was an example of luck that you created, not that was handed to you. Did that make sense?

I call it ROL, the Return On Luck. Literally, I’m looking for it. I’m studying and observing it. I’m wondering who gets lucky and why. There are some patterns. The first pattern is who gets lucky? The people who stand in the middle of the road, they will get hit by the luck bus. I give you an example. A 26-year-old becomes a member of my mastermind. He’s a real estate entrepreneur who buys houses, then does Airbnb stuff around it and collects funds. He’s a super-motivated 26-year-old guy. How many people do you know on the planet who are 26 and are looking to hang out with the 40 trailblazers they can get in contact with, who are paying $6,000 per year to have access to those people?

CSG 95 | Double Your Revenue
Double Your Revenue: Always look for the ROL, or return on luck. Study and observe who gets lucky and why, because there will be patterns.

 

He has the mindset that this is an important thing and he has the money. I didn’t have $6,000 with 26 even to spend even if I wanted for that stuff. These are the people who will get hit by the luck bus because they have the mindset and they stand in the middle of the road. He’s in the club with other people that are talking about all kinds of stuff. He says, “By the way, I hang out with 40 trailblazers from Los Angeles to Singapore. They’re elevating my standards. I can ask them stuff. I’m so accountable tomorrow I will be the first one to wake up.”

He started preparing himself for luck to land on his desk. If you ask me what luck is and what is manifesting. It’s exactly this. It’s not a soft science. It’s a hard science. He’s standing in the middle of the road and preparing the universe for bringing him a ton of money. That will happen because money wants to go where it belongs and where it grows. Where does it grow? Exactly with people like him who are ready for it. If you give him $1 million, he will make $6 million out of it. Where does money want to go? Exactly there.

When people say, “They’re lucky. They were an overnight success.” Were they an overnight success? It took them many years to get here. It’s not an overnight success. They just kept reiterating, growing, and learning. I don’t think it’s by accident that we have the life that we have. I love hearing your story and that 26-year-old. God bless him. I hope he continues to create magic in the world, take some of that money, and do philanthropic things so that we can give back to the world that is so good and generous to us. It’s got to be that cyclical vibration.

Here’s my next question. How can teams double their revenue quicker? You mentioned the resilience of the organization of the CEO which then translates down to the resilience of the team. How can they do more work? As you said, you have the manager for the Google stuff at the marketing end of it. How do we lean into that for our teams?

We have quite a tight 90 days program that doubles revenue or money back. There is an order of things. It sounds hard to double revenue, but it’s not even hard. There are three things that you need to do and there is a specific order in the nitty-gritty. The three things are to increase by 25% of the frequency of your sales by reducing sales time. From awareness to closing, how can you make it quicker? The second thing is to increase the price that you can charge for the same offer by 25%. How do you do that? Eight things in positioning that you have to get right. How you prepare client testimonials and how you de-risk the decision for the client with guarantees. Eight things in the positioning, if you get them right, you can charge whatever you want so it’s easy to increase by 25%.

Think of Apple and how they can charge whatever they want for their staff because it’s a good product and it’s good positioned. Microsoft has better products but the positioning is better with Apple. That’s why we go there. The third thing is you increase the conversion rate, and that’s good old sales technique coaching and role plays. Our clients, they’re Zoom recordings and we watch all of them and we give them very specific feedback. In minute two, you said this word and look at their body language. You lost them. We give them feedback on their pattern of language. As you said at the beginning, different styles of communication. Look what the impact is on them of this world versus this world.

Apple can charge whatever they want for their stuff because they have good products and are well positioned. Microsoft has better products, but the positioning is better with Apple. Click To Tweet

He seems to be this kind of person. He’s looking for something, not to avoid something. You were talking avoiding all the time. This person is trying to avoid failure and you are talking about what you can achieve with him. He’s not looking to achieve anything. He wants safety. That’s the initial part. It’s a really good consultative value-building part in the middle. In the end, it’s closing. Do you close the deal or not? Why not? We see the funniest thing. We see people saying the price and saying, “What’s the price?” “It’s $14,000 but you get this bonus on top.”

They get defensive, so we have to go back to the manifestation stuff and go, “Let’s go back. Tell me the price again.” This is where we do the role plays. We call it the sales game. We do this fifteen minutes before their day starts and we go, “Let’s play a sales game.” I come in and I’m the client and I go, “I want to work with you, Connie. I have $50,000 ready but the timing is not right.” We play that concern management. We don’t call it objections. It’s these concerns.  The typical ten objections that they have or concerns and we play them through.

Why? First, you can teach staff to newer people, and not everybody’s a sales pro so we teach also when we coach. Even the pros need that kick and energy because if you were with me for ten minutes in that situation, now you are on your toes. When you go back, your energy is here. You want to crush it. You are going to call people from the telephone book or wherever you can find people. You are going to start conversations because you are hungry. You are in that right mode that you want to be where you go, “Where can I close? Let’s talk.”

It’s funny because of the old saying, “Picture’s worth a thousand words,” and it’s true. I’m giggling because I video record my clients when they do a client call, and then we go through two minutes, you said this, look at their body language. That’s another thing that we get so into our zone of vomiting product or our presentation that we forget to engage, ask the right questions, and active listening, which is asking follow-up questions to dig a little bit deeper to see what’s really going on to play with the communication styles. I’m pivoting, leaning, and shifting depending on who’s in front of me and how they need to receive my message. For me, I move and think fast. You see I have a lot of body language going on. I’m aware of that.

When I’m in front of my client who’s an architect, I don’t move. I allow him all the time for him to get his thoughts together and think. If I keep interrupting him, we’re never going to make the sale, move the needle, and help him make more sales. When you show them the video and the shift in body language, energy, tempo, whatever it is that’s going on through that 20-minute or 40-minute video, all of a sudden, they’re like, “I had no idea I did that.” I’ll share a real quick story. It was one of my corporate clients and I would do this live in a room. We’d videotape them and then we would debrief at the end.

I would send them the video. This was years ago before we have the technology like we have now. One young lady, I said, “You kept playing with your necklace. Were you nervous?” She goes, “No. What are you talking about?” I said, “You kept playing with your necklace. It was like you had ants in your pants. It was a little weird.” When I sent the video after the fact, again, technology what it was now, she emailed me, “I look like a freaking lunatic. Why do I play with my necklace?” “I don’t know. It’s a tick you weren’t aware of.” When I even said it, Simon, she didn’t realize she was doing it. When she saw it, she saw the impact of how it was impacting every conversation she was having with prospects.

It’s those little things that add up to great things or to the great change that we’re looking to achieve. You have to have somebody coaching you, sharing, or playing the sales game. I like how you say the role play. When people hear role play, they freak out. You want a safe place to practice things. That’s what you’re talking about.

Sales is not safe. It’s a contact sport. It’s not comfortable and safe. You will get rejected. When we help people get into a good sales practice, we help them first have a lot of rejections. You get comfortable with rejections and then you start playing. We want a playful atmosphere and we want them to come from the heart. When they say the price, they are 100% centered, believe it, and are proud of it. When you come from that place, sales is easy and it’s fun.

I’m not even anymore in my sales team, but sometimes I click on stuff. I see the leads coming, etc. Sometimes I click and I talk, and then people go, “Simon, why are you back in sales? Why are you calling people?” I say, “I like it. I’m curious. They downloaded stuff from our website. I want to know who they are, where they are, what they’re up to.”

You’re interested and that’s the difference too. We’re all in business and we all work because we have to make a living. We have bills, college, car payments, mortgage, and rent, whatever it is that you’re paying bills for. We work because we need the money, but you can make money in a lot of ways. I believe when you have a business, you have a responsibility. If you’re chasing the money, it’s transactional. It’s not about the relationship. You’re really on dangerous territory because either, you’re going to be the quick hit or you’re not going to last very long because people will see you’re all about the money and not about the caring.

That’s an exact example of you. Somebody uploaded your lead magnet or whatever the free gift was, and you’re like, “Who are they? What’s going on? I want to talk to them.” It’s fun. Here’s the other thing too. You have a real good pulse of what’s going on with your ideal client. Now you can serve bigger and see a blind spot that might have been there that you didn’t know by having that conversation and going into the six people in the room and still delivering magic for them, showing up, and bringing the energy and your game.

I love you, my friends. Here’s the deal, everybody. So you need more Simon in your life? Yeah, you do. Go to the website StrategySprints.com. If you have questions, you can email Simon at Severino@StrategySprints.com. Last, you have a gift, StrategySprints.com/Tools. Can you tell everybody what that is?

I have put a lot of love into creating many small tools that people can use for free. They are on our website, StrategySprints.com/Tools and they are about the real tools that I use every day to run my business, stay in the game, and have fun scaling the business. It’s a tool for time management, better sales, better marketing, and better onboarding of your clients. They are free because I’m happy when people use them and have a better life and a better business. They can download them. I’ve also written a book Strategy Sprints is on Amazon right now. It’s written with dedication and I have given away a ton of blueprints and the real processes that we use. Enjoy the book. Let me know your experience by leaving an Amazon review.

CSG 95 | Double Your Revenue
Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business

All of it matters. We get to serve bigger if people respond so be motivated. You have all these beautiful free gifts. Start to explore. Maybe Simon is in your future beyond those free gifts. Buy the book. Again, here’s the deal, everybody. You’re learning with Simon in a 30-minute interview, which is wonderful. You get a real flavor of who he is. He’s freaking adorable with his accent. He’s smart. He knows what he’s doing. He’s successful. Learn from the best. That’s how we get better and how we challenge ourselves. I love the image and I can’t get it out of my head. Stand in the middle of the road and let that luck bus hit you because that’s all you need to do. Show up and let that luck bus hit you.

Simon, it’s truly an honor. Thank you for being on and sharing thoughtful strategies that are easier than we think. I also think that we have blind spots to them, like the fixed costs making them variable. You shared some great tips and strategies that people couldn’t implement these days. Here’s the deal. I say this at the end of every show, Simon, but I think it’s important. My guests are amazing. They’re brilliant. Information is a beautiful thing. Read the book. It’s a beautiful thing. If you do nothing with the information learned in the show or reading Strategy Sprints, Simon’s new book, and you do nothing with that information, it’s simply information.

It’s not going to help you find the luck, move the needle, earn more money, or create the business you want. Nothing will change. Please take the information, do something with it, and create magic in your life. We all have the power to do it. You just have to choose to jump on board and implement. Simon, once again, thank you for tuning in. I truly appreciate your time and you’re a genius. I loved our chat.

Thank you, Connie. Keep rolling.

Yes, back at you. As always, I am honored to have you on this journey of change with me. Again, take the information. Take one tip that Simon shared. Implement it and report back. We love hearing the magic that you create in your business in life. Until next week, have a great one. Thanks so much for tuning in.

 

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