CSG 124 | Social Media Noise

 

Connie’s motivational quote for today is by – Katherine Ryan, “Our attention spans have been reduced by the immediate gratification provided by smartphones and social media.”

I feel like with each passing year in business, my need to learn about automation, AI, and other platforms that get my message out there is never-ending. I also feel like my message goes into the abyss, and perhaps no one hears or sees my content.

It’s frustrating to put so much effort out for most of it to be lost in social media noise. My guest and I will dig into how stories help you hack through the noise and hook the hearts of your audience.

 

YouTube: https://youtu.be/KW2ULSXtGe8

 

About Park Howell:

Park is known as The World’s Most Industrious Storyteller, having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and now consults, teaches, coaches, and speaks internationally to help business, sales, and marketing leaders excel through the stories they tell. He hosts the popular weekly Business of Story podcast, ranked among the top 10% of downloaded podcasts worldwide. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business.

 

How to Get in Touch With Park Howell:

Website: http://businessofstory.com/

Email: park@businessofstory.com

Free Book: https://businessofstory.com/sales-game/

Episode 116: https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000598219120

 

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Download Free Communication Style Assessment: https://whitmanassoc.com/csa/

All-Star Community: https://changingthesalesgame.mykajabi.com/All-Star-Community

 

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube. New episodes post every week – listen to Connie dive into new sales and business topics or problems you may have in your business.

Watch the episode here

 

Listen to the podcast here

 

Park Howell – Cutting Through The Noise In Social Media

As always, I’m thrilled that you’re joining us. As you read, the word sales can be perceived as ick, manipulation, and all of that gross stuff. I understand that there are certain models and businesses that are still using that old frame of reference, and we’ve got to change that. To help you on your journey of change, please take my Communication Style Assessment. The importance of this is you get two reports. One, spotlighting your natural superpowers. It is how you are showing up or how you’re being perceived. Perception of how people perceive us quickly becomes our reality. Use that as a tool.

On the flip side, we all have blind spots. What are your blind spots? You don’t know unless you start to explore and shine lights on things. You’ll get a secondary report doing exactly that, spotlighting that blind spot or the communication style that’s least like you. You need to understand that so that every time you’re in a conversation with humans because that’s who we speak with, we’re always connecting where the person is receiving our message effectively.

My CSA or Communication Style Assessment is my gift to you. My motivational quote is by Katherine Ryan. Katherine says, “Our attention spans have been reduced by the immediate gratification provided by smartphones and social media.” I don’t know about you, but I feel each passing year in business, my need to stay relevant and learn about automation, AI, and all these other platforms that get my message out there right in the world, it’s never-ending for me.

I also feel my messages go out there and I go into the abyss. Perhaps no one even hears or sees my messaging. I’m not sure of my content. It’s frustrating to put so much effort out for most of it to be lost in the noise of social media that we all face. I’m excited about my conversation with Park Howell. Park and I did a show. It was Episode 116 where we talked about his model of communicating the written word and story. We’re going to pivot a little bit and talk more about the noise in the marketplace and how a story can still be used. Park is known for known as the World’s Most Industrious Storyteller, having grown purpose-driven brands by as much as 600%.

He is a veteran of the advertising industry and now consults teaches coaches and speaks internationally, telling businesses, sales, and marketing leaders to excel through the story they tell. He is the host of the popular weekly Business of Story Podcast. It’s ranked among the top 10% of downloadable podcasts. Check it out. Park published Brand Bewitchery in 2020 to help you use his proven story cycle system to craft spell-binding stories for your brand. In 2021, he co-authored The Narrative Gym for Business. Please help me welcome Park back to the show. I’m delighted about our conversation.

 

CSG 124 | Social Media Noise

 

Connie, how are you?

I am great, Park. This is going to be good. We had a little pre-conversation before we do the interview. This is going to be a truly thought-provoking episode for everyone. Park, let’s talk about this attention economy and what it is. Let’s keep weaving in that need for storytelling because that’s how we rise above the noise. Let’s first start with this attention economy issue that we’re all facing.

There are two points that you made in your intro that I’d like to comment on real quick. You were talking about sales and people get in their mind, “Sales are creepy.” I want people to reframe when they’re thinking about selling or sales into getting people to buy in. Why I say buy-in is because you may not be selling a product or service, but you are trying to get your people to buy into a way of thinking, feeling, or doing. You want them to buy into your vision. You want them to buy into your mission. You want your kids to buy into eating their piece.

To me, buying into something is more emotional, and it has that greater impact or can have that greater impact on people. I bring that up because, a lot of times, I’ll be sitting in a workshop or whatever and I’ll ask the leaders in the room, “How many of you are leaders?” They all raise their hands. I’ll then say, “How many of you are in sales?” Maybe half the room will raise their hand and I’ll say, “Spoiler alert, you’re all in sales, especially as a leader. If you’re trying to get your people to buy in to an initiative or buy in to something, then you are selling.” That’s number one.

CSG 124 | Social Media Noise
Social Media Noise: Buying into something is more emotional, and it has that greater impact or can have that greater impact on people.

 

One more thought on that way, Park. Not only that, the leaders out there, if you have a vision or you see something happening in your organization, you have to go to the powers that be and sell your idea for them to say, “Here’s the budget to do X, Y, Z for your employees or the client.” You’re always, “I agree. We’re always in sales.”

It’s that buy-in. It’s so good to be back on your show. In the episode you mentioned earlier, you talked about the written word. I would to clarify that. We talked in depth about it but therefore, the ABT narrative framework in that show. It can be used for the written word for sales presentations or oral communications. It is a way to build this narrative intuition in people’s brains. That brings us to our topic of attention.

If we do not have our audience’s attention both online and in person, then we are sunk, are we not? It means we’re barring them. It means their brain is already off somewhere else. It is more difficult now than ever to capture and maintain a person’s attention. I came across the book. I heard this interview with Johann Hari. He came out on NPR weeks ago, and he was talking about his research on attention and his new book, which is brilliant.

I learned so much from reading. It is called Stolen Focus. He takes social media, the tech giants, and ad tech head on because he says there’s this lab at Stanford University called the Persuasion Lab, and it’s run by a gentleman by the name of Dr. Fogg. I don’t recall his first name at the moment, but they are teaching these brainiac coders and tech folks at Stanford how to go in, manipulate, and essentially rob us of our attention.

They do that with our digital devices. How do they do that? They play to the dopamine transmitters in our brains through likes. Look at this. I got a LinkedIn notification right here that because I’ve got this phone here, I could be pulling it up to call you to let you know that my internet’s not working as we started here. I got a LinkedIn thing. I’m going to potentially click that and absentmindedly go into it. “I was supposed to call Connie.”

Anyways, they’ve designed this and this isn’t news to most people, but I didn’t realize how insidious it was. The infinite scrolling was simply put on there so that they’re playing to your limbic subconscious brain to keep you doing this. How often as we all caught ourselves doing that? These things aren’t designed to help us in a lot of different ways. Number one, the way they’re designed not to help us is they are stealing our focus. They’re robbing us of the attention of people around us. They’re robbing us of living life. He makes an argument in it.

We’re talking about Google, Facebook, and TikTok in particular. We’ll talk about the craziness of TikTok in a moment. If they had a portion of the app in there that says, “It’s 4:00, and here are the 4 or 5 friends or colleagues in your neighborhood around you that are eager to get together for a coffee, a drink, a sit-down, a chat or whatever,” and make that available to you. What would happen is they would lose our FaceTime on their apps where they derive all of their revenue.

It’s all advertising revenue that makes the internet free to us. They have to have us on there as long as they possibly can to jack up those prices so those Goliaths can make as much money as they possibly can to the detriment of our lifestyle and our attention spans. When I dove into this, it blew me away. It’s stuff I felt I should have known, but I didn’t.

You’re running your business. You’re at a conference now, and we’re on the move. Reading that book was a pattern interrupt for you where you’re thinking, “There’s something here.” Your curiosity, as a thought leader in the world, you went down the rabbit hole to say, “1) I need to understand it, but 2) How do I use it? How is it impacting my business? How is it impacting my clients?”

We want to remain relevant when we’re helping our clients as well. We have to read these books. We have to understand what’s happening to the human brain because we deal with humans. I don’t remember the movie’s name, but it had the kids in the family and they were all addicted to their phones and they tried to lock them in a plastic container. Do you remember?

The Social Dilemma?

They interviewed people from Facebook and Instagram. They don’t let their kids on the phones or they limit the apps. They check their apps and who they’re connected with because they say that it’s so bad that they don’t even let their kids use social media and the iPhone. They understand this dopamine and this algorithm behind has them stay on long or have them scroll. These kids are addicted. We’re addicted as adults, but our kids came out of the womb with the iPhone. That addiction was almost from birth. It’s a little scary.

Think about it’s an online opiate.

Let’s dig in and talk about this attention economy stats. You mentioned TikTok. I’m going to let you because you read the book. I have not read the book yet, but it’s on my list. I’m reading this sucker. Talk to me about the impact and now the impact with you doing your research after reading the book. How is it impacting business and business owners, but also the customer? Maybe both perspectives.

I saw it in two different places. I was at Social Media Marketing World. This is my seventh year there doing a 90-minute Business of Story workshop that helps kick off the whole event on a Monday afternoon. We had 600 people in attendance for that workshop. It was a lot of fun. I shared some of these insights with them there.

Because it’s the Social Media Marketing World, I asked them, “How many of you have your digital devices on you?” Everybody in the crowd raised their hand. Fast forward to Phoenix, Arizona, I was doing another workshop for some business leaders in Phoenix, and there were about 65 in the room. It was a beautiful little venue in Scottsdale, Arizona. I asked them the same question, “How many of you have a digital device on you right now?”

Everybody except one gentleman who was sitting right in front of me, so happened, had a digital device on him, which isn’t a big surprise. He goes, “I don’t have mine. I left it in the car so I could pay attention.” We hadn’t even started talking about attention at this point. I said to this gentleman, “Do you realize that according to the research from this book, you are going to absorb 20% more as to what I have to say and the workshop that we’re going to be doing than the rest of your colleagues here, simply because they have the device sitting next to them?”

They did some research at Stanford. They had undergrads come in and take tests. They would split them up. Half of them got to take the test with a device in the room, and then they had a room full of people that could not bring their devices in. The people that could not bring their devices in did 20% better time and time again than those that have their devices because this super powerful limbic subconscious brain is constantly darting down.

We don’t even know. It’s thinking, “Is there a notification? Is there something I got to be doing or something that’s going on?” It is a digital online opiate. The big smart tech folks know that. To your point, they don’t let their own kids on it because they know. On one hand, it can be powerful and it can be positive for us, but it can be extraordinarily destructive.

What I’ve seen when I am in consulting, and I’m sure maybe a lot of your audience have too, is it’s so hard to keep the attention of that person sitting in front of you, especially if you’re boring. Especially if you’re not using a narrative that the same attention-seeking subconscious brain loves, it is going to start darting away from you. It is more prevalent now than ever. You mentioned at the top of the show, I’ve been in the advertising world for many years. I cut my teeth on traditional advertising before there was any internet. Our first technology breakthrough was the fax machine. It’s your dating machine.

You could keep people’s attention a lot longer. You weren’t fighting the big gigantic liars to try to keep this. The impact in sales is if you were in there and trying to get someone to care about your product or service, especially in your B2B world, and you’re boring. By the way, B2B does not stand for Boring To Bored. It is Business to Business.

You have to use a story. It’s the only way that our evolution allows us to hack through that digital opioid and get into that mind to have it set up, pay attention, care about what you’re talking about, demonstrate what’s in it for them, and get them to push aside Google, Facebook, and TikTok for a little bit so they listen to you. It is the one algorithm that will play in your favor.

CSG 124 | Social Media Noise
Social Media Noise: You have to use a story. It’s the only way that our evolution allows us to hack through that digital opioid.

 

Here’s the antidote. We’re talking about the antidote, which is wonderful. Everybody reading should learn this because if we could be functioning 20% higher, what does that mean to our bottom line? What does that mean to our client connectivity? Maybe we get more referrals because we are present with our clients more, or they’re able to be present with us.

The other thing with these phones is you’re subconsciously waiting for the ping, even though we don’t realize it, the notification, or the ding that a LinkedIn message came through. We have to learn to turn off our notifications. I’m not saying that you were running late because of the internet, but I know you well enough.

I thought, “He’ll either send me a text message or he is going to email me.” I immediately went into my emails and there was an email from you, “Some internet issues. I promise I’ll be there.” I’m not saying, “Don’t use your phone.” You’re in Phoenix. I’m in New Jersey. We were scheduled. It’s an important tool, but we have to understand that 95% of our actions are subconscious.

That’s what we’re connected to on the iPhones and iPads and whatever it is that we’re using. It’s really dangerous. Let’s talk about the antidote, which is B2B, not Boring To Boring. I love that but let’s bring that storytelling piece in. How do we compensate for what is going on with that Pavlov’s theory? We’re the dog that we’re salivating and waiting for that ping. What’s the antidote, then?

I love that you say the antidote because one of my favorite terms that I use is an anecdote is the antidote.

An anecdote is the antidote. Click To Tweet

Our ancestors used storytelling specifically to navigate and survive the hazards of the savannah. That was all done in this limbic brain. This brain that has not changed or evolved appreciably in over 300,000 years is the same brain that you and I use to try to navigate and survive the hazards of the digital savanna out there that wants to devour our attention. It’s built solely for it.

What we have learned in a lot of my work with Dr. Randy Olson, who is an evolutionary PhD biologist from Harvard and USC Film School grad is this. Working alongside him, he has demonstrated to me how this evolutionary brain of ours not only survives but thrives using the power of story. By that, I mean narrative.

Often in business, especially in Boring To Boring B2B communications, we, “And,” our audiences to death. That is non-narrative. It’s completely uninteresting to our limbic brain that’s being attacked by Google and Facebook. It will switch us off in a heartbeat. When you use that framework of, “And, but here’s the problem,” here’s that thing that the plot twist that excites the limbic brain and goes, “You’ve given me a puzzle. How do we solve this puzzle?”

Therefore, that solution closes your story loop. Why that is so powerful we’ve seen is it is the three-step al algorithm of and, but, and therefore that can compete and will compete for the attention of all the machine learning AI algorithms that these brilliant techno scientists have created to hack you, me, and everybody reading to grab your attention. This is the way that you can hack through the noise and hook into the emotional center of your audience. You mentioned this earlier, and this is one of the creepiest things that I’ve learned. I’m doing some more digging on this. Are you on TikTok?

I am not.

Neither am I. I’ve never even opened the app. I’ve never downloaded the app. I’ve never looked at one thing on TikTok yet. I can tell you at Social Media Marketing World, it was one of the biggest subjects going, not about what it’s doing to us, but how you can use it to build your brand and whatever. TikTok comes out of Communist China. Everyone knows it. It’s not too much of a leap to know that the government in China has something to do with TikTok.

It’s a brilliant surveillance mechanism for them. It’s not just them. I’m not throwing the Chinese under the bus. Every tech company and ad tech company is in the business of surveillance marketing. They surveil you, me, and everybody here. They know where we are. They know what we talk about. They listen to you. They then use that to queue up ads and now add AI to it that can follow and understand how we write and talk and so forth. Those ads can be written by a machine or by a bot in our tone of voice. It’s even more insidiously connecting with us. That’s how scary it is.

Back to TikTok, I found this out and yet it was common knowledge with a lot of the experts there that are a lot smarter than me at Social Media Marketing World. While they serve TikTok free to the Western world 24/7 exposure to all the nuttiness, the goodness, and the absolute creepiness, the Chinese government limits how long to a couple of hours their children in China can watch TikTok.

They’re knocked off of it because they know what a powerful online opiate it is. Add to that, they filter out the crap. They filter out the disgusting, the pornography, the death, the doom and gloom, and they feed them more science, more education, and more music. They are using TikTok for good back there while they’re feeding this opiate to the Western world so that they can create divisiveness, fake news, and impact our elections.

I’m not being paranoid here. There are a lot of people, and there is a lot of research that backed this up at Netflix. It was a Netflix documentary. The Social Dilemma will blow your mind. The creator of that was Tristan Harris. He worked at Google and said, “We are doing bad things here. We want to do good.” He created this deck that went viral inside of Google, and there were a lot of coders inside of Google and tech engineers saying, “You’re right, Tristan. This is what we want to do. We didn’t mean to build this thing that supposedly does no evil.”

They hired him. Google then promoted him to a brand-new ethics role and said, “We need you to keep an eye on the ethics of our tech.” He raised his hand for two years and said, “We need to switch this and change that.” He could never get any traction because everything he did went against their business model of, “We need people glued to this tech for as long as possible because that’s how we can increase our advertising rates.” To me, it is utterly insidious. The internet could be used for a lot of good, and it is used for a lot of good, but it’s used for way more evil than we can even possibly suspect.

The internet could be used for a lot of good, and it is used for a lot of good, but it's used for way more evil than we can even possibly suspect. Click To Tweet

We don’t even realize it’s happening. That’s the scary piece of the puzzle. As a business owner, I said it before. It is all of this AI, ChatGPT, and now Kajabi. I have Kajabi in my courses and stuff. I do everything. My membership is all through Kajabi because it’s a nice platform. It’s easy to create stuff. They now have AI. I was on with my virtual assistant and I go, “What is this? Let’s look at this.”

She showed me, and I go, “Let’s try it.” You put in keywords. I used the word friendly. The tone of the email or the message that they created for an email was very friendly in the undertone of it. I read it, and I’m like, “That’s pretty freaking good.” It scared the heebie-jeebies out of me. I have to be honest because this is the first time, I’m logging into this. How did it capture my voice so quickly? The reiteration of this AI is so fast and so good. I don’t know if you’re watching The Last of Us. It was from a video game, and it’s on HBO Max.

A lot of people recommended that to us. I’m going to have to watch it. I have not.

My kids love it. Also, my husband and I. It’s well done. HBO did a nice job with the characters and the acting. It’s a good storyline, but the premise is that fungi take over the human race. People who ate these pancakes or whatever get these fungi. The fungi kill their brain. The fungi eat the brain and now they become these savages and start infecting the human race.

What you’re saying is this is like fungi. It gets in your brain. There’s science behind this. It’s like we’re allowing those fungi, in this case, to start to eat our brain waves away because we’re submitting to those dopamine hits of, “Let me spend another minute. That looks like an interesting video. Let me go here.” It’s funny because I do not go on my phone. I do not scroll through Facebook. I’m hardly ever on Facebook, and my peers are. When I finally get a message a month later, I’m like, “You got to email me or go on LinkedIn. I am not on Facebook.” You could go down that rabbit hole so easily. Things pop up because of their algorithm in the back to keep me on longer.

I fight it because I don’t have time for this. Thank goodness I don’t have time for it. I go and choose more productive things. That doesn’t always work either because sometimes we do go down the rabbit hole and start getting sucked into the different social media, articles on LinkedIn, or what have you. Your model is the ABT, which is the And, the But, and the Therefore. Let’s talk about that anecdotal anecdote using the ABT model. It was Episode 116.

Everybody, we dug in. Park did a fabulous job of showing examples of the pre-messaging on a website, for instance, and then using the ABT model and how it’s so much more concise and you get more hits and responses when you use the ABT model. This is the anecdote called ABT. Please share it because in the context of this conversation, at least we’re giving them a potential solution that they could start to investigate and then play with.

Let me use an ABT real quick to set that up. The internet is a marvelous invention by the human race. If it was used properly, it could have a tremendous impact on the happiness of societies across the country. Individuals are less happy than ever, primarily because of the internet that consumes our attention and, in some cases, destroys lives.

CSG 124 | Social Media Noise
Social Media Noise: The internet is a marvelous invention by the human race. If it was used properly, it could have a tremendous impact on the happiness of societies across the country.

 

Therefore, we have to, as a society, take a hard look at what we are doing to ourselves and what we are allowing these large companies like Facebook, TikTok, and Google to do to us. There’s an example of a setup, an aspirational future, the statement of agreement, and the problem, but it’s destroying lives because it sucks our attention and builds this device in this. Therefore, here’s what we need to do about it.

Before we dive a little bit deeper into the ABT, let me give your readers some resources that I’m reading through anyways, so they don’t think I’m some aluminum foil hats, wacko conspiracy theorist, because I’m not. Number one, I would have you all follow Bob Hoffman called the Ad Contrarian out of San Francisco. He has done tremendous research.

In fact, he got back from speaking to the European Parliament about the hideous nature of tracking in ad tech. He wrote a book that came out. After you read this book, if you are buying any digital advertising, it will make you think five times about why you’re doing it. It’s called ADSCAM by Bob Hoffman. It’s a short book. It details all the research that he found that said $1 to $3 out of every $100 spent online for advertising is getting to the proper audience. Everything else is being skimmed off. It’s anywhere from estimated to be an $80 billion to $160 billion annual fraud.

The largest business fraud ever perpetrated on the planet is digital advertising because of all the middlemen and there’s zero way of catching these people. You’re going to think twice about that. Start with that because he jumps into ad tech, tracking, surveillance marketing, and how we’re all being surveilled. Look at Stolen Focus. It will wake you up to focus on yourself and those you’re trying to connect with. Watch that video or documentary you’re talking about on The Social Dilemma and go online and watch either the TED Talk or some of the videos of Tristan Harris.

In 1 hour or 2, it will blow your mind. This isn’t going away. We all have to figure out what the antidote is. It is an anecdote. It is storytelling. We, as homo sapiens, are essentially storytelling apes. We are the only organisms that we know of that think, plan, organize, and act in stories. I started this by talking about every sale using storytelling. Why? It’s because every sale is a fictional account of something. You are trying to paint what a brighter tomorrow is going to look like, which is complete and utter fiction until you make that happen.

Every sale is a fictional account of something. You are trying to paint what a brighter tomorrow is going to look like, which is complete and utter fiction until you make that happen. Click To Tweet

When you make that happen, your job is to turn that fiction into a fact. What you’re doing is you’re leading that fellow homo sapiens by the hand, using the exact same technology, the very first technology of attention-grabbing and meaning-making that we’ve ever had as a civilization. That is the algorithm of storytelling. The And, But, and Therefore is the first little cornerstone algorithm that you can build upon.

You have to go back and read Episode 116 because the ABT will make even more sense. This is very topical because AI is exploding out there, and maybe because I’m aware of it, now I’m seeing it. That’s that whole neurolinguistic programming of our brain.

ChatGPT is everywhere.

The other thing I wanted to share is digital advertising. I’m a Hallmark fan. I watch the Hallmark channel, especially during Christmas. I’m one of those geeks. Anyway, we were out to dinner with some ladies, and it was somebody’s birthday. We were talking about, “Did you see this one?” It was the princess or whatever it was at the Hallmark.

My friend said, “I missed that one.” We had a conversation about Hallmark at dinner. The next day, she texts us all that she hadn’t ever watched a Hallmark show. She goes, “I’m creeped out.” We were like, “What happened?” She said, “I got home. All of a sudden, she was on her iPad and something about Hallmark popped up.”

It was surveillance.

We were like, “Stop it. They’re listening. Big Brother is listening.” The phone, I have one here in my office, Alexa. We are connected all the time. They’re hearing and seeing you click something. That goes into your personal database on Google and they’re going to send you more ads about that blouse, those shoes, or those eyeglasses or sunglasses, whatever it is. They’re watching.

I’ll share one other funny thing. Summer’s coming, ladies. We have to buy our new pocketbooks. That’s a Jersey thing, purses. The rest of the world says a purse. I was looking at Michael Kors, a little cross-body because I don’t like to hold a purse. My husband that night goes, “Were you looking at Michael Kors bags or something?”

I go, “Yes. How did you know that?” I didn’t buy one. It was too expensive. He goes, “I’m getting ads for Michael Kors now.” I’m like, “My Lord”. This is what’s happening. They see it. They’re following it. The anecdote is the antidote using the ABT model, which is the And, the But, and the Therefore, and Park did a beautiful job setting up our conversation with the ABT.

Go back to Episode 116 if you are curious. I love Park. He’s one of my favorite thought leaders out there because you’re always reading, you’re always learning, and you come with such relevant conversation but then also the solution. With the ABT, your model is a solution to all of this for us to harness our energy and our focus back.

It’s another tool for us to be heard in the marketplace, especially if we’re trying to change the world for good and not put crap out there. I don’t think you and I put crap out there. The ABT helps us rise above the noise because it’s big business people and we need to rise above so that we can shine our light brightly and, hopefully, change the world together. Please go to Parks website, which is BusinessOfStory.com. If you have a question or something that you need directly from Park, email him at Park@BusinessOfStory.com. Can I share about the free book too?

Yes.

It’s the BusinessOfStory.com/SalesGame.

We’ve got a special landing page for them there. They can go and get 30% off the online course that teaches them about the ABT and get a free digital download of The Narrative Gym for Business, which is a short book on it. One other resource I’d offer up, I did my 400th episode on the Business of Story. Every time I do a milestone episode, I do something different. I spend more time focusing on one particular thing.

CSG 124 | Social Media Noise
The Narrative Gym for Business

What I did on that show is brought Dr. Olson on. I pulled one of the clips from an episode we did with him, plus four other people that have taught me about the ABT and its use in a lot of different ways. If your audience would to have a quick deep dive into the ABT, that would be Business of Story Episode 400 to have them listen to.

That’s a fabulous milestone. Congratulations. I love hearing that. It’s relevant content, so I would subscribe as well. You subscribe to mine first.

You start with Connie, and then if you got extra time, she’s going to rob all your attention though because she’s so brilliant and she’s so loaded with great content that you may never get to my show.

You’re too cute, Park. I love it. Honestly, I love you and I think you’re smart, you are a thought leader, and you’re changing the world for good. People, listen to his show as well because we need this good content to strengthen our minds so that we become hyper-vigilant about where our focus is going. If we don’t even notice it, we can’t control it. Between you and I, we have our people covered, which I love. Thank you again for being on. Go back and read Episode 116 as well. Park, you’re a delight, safe travels getting home at the end of your conference, and thanks for taking the time to be on the show. I truly appreciate it.

Thanks for having me.

It is always a delight, my friend. I hope you will join me weekly as we question, build, and discover together no matter where you’re on your journey of business, career, or whatever. As it relates to sales, growth, and mindset growth, I truly hope that between my guests and me, we provide some fabulous content we did that’s thought-provoking and helps you regain or gain better control of where we’re putting our efforts and energy so that we can all make money and do it in a fun way, but also where we’re serving the world. That’s that trifecta of the win-win-win. Thank you for following the show. I truly am honored to have you on this journey of change where we’re trying to change your mindset of sales, business, and all those other things.

Please take some of the information that Park shared. Read the book. Go read his episode. Go read the other episode that we recorded a couple of months ago. Do something. This information is fabulous. If you do nothing with it, it’s simply information, and we change nothing. Take that information, apply it, and I promise you, you’ll see magic on the back end. Thank you for joining me on the show. Thank you for joining us, Park, and I will see you all in the next episode. Have a great one and I love you all. See you later.

 

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