Exit And Succession Planning: Knowing Your Numbers With Christine Nicholson

CSG 94 Exit And Succession Planning

One of the things we often miss in succession planning is that it should be gradual and thoughtful, with lots of sharing of information and knowledge, and perspective, so that it’s almost a non-event when it happens.Anne M. Mulcahy   Check Out These Highlights: Being in business for over 20 […]

Boosting Visibility And Profitability: The 3 Uncommon Ways With Lynette Hoy

CSG 93 | Boosting Visibility

PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.Ronn Torossin Check Out These Highlights:  It’s funny how important PR is to any business, and yet for me, I feel like I don’t fully understand the many outlets that exist, how to tap […]

Building The Brand Trifecta With Kate DiLeo

CSG 91 | Brand Trifecta

  A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.Seth Godin   Check Out These Highlights:  I know you have all heard me say that marketing and sales are married but are […]

Extracting The Most Out Of Your Customer List Mostafa Hosseini

CSG 90 | Following Up

  Persistence, persistence, persistence. I’m surprised how few entrepreneurs follow up.Mark Suster   Check Out These Highlights:  I don’t think I have ever shared this on my podcast. I have a 7-step sales process I use which is the premise of my #1 Best Selling book ESP: Easy Sales Process […]